Social Media Manager

About Sally Beauty Holdings, Inc

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Social Media Manager is responsible for leading platform-specific strategy (Tik Tok and You Tube), content development, community cultivation, and real-time social engagement across Sally Beauty’s organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand’s presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels.

This is a hybrid role reporting into the Support Center at Legacy West in Plano, Texas.

• 40% Editorial Calendar Management of Organic Social platforms
• 40% Community Management of Social Media platforms
• 20% Reporting

• Degree in Marketing, Public Relations, Business, Design, or related field
• Minimum of 6 years in related role with a strong focus on Tik Tok, You Tube, and community management
• Execution experience bringing social media strategies to life while utilizing data to consistently improve
• Experience maintaining a social media editorial calendar
• Experience building and moderating communities
• Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills
• Familiarity with social listening practices to inform content plans, campaigns, and strategies
• Strong creative instincts, copywriting ability, and cultural fluency.
• Experience with AI-assisted content tools preferred.
• Expert understanding of social media platforms such as Facebook, Twitter, Instagram, You Tube, Tik Tok, Linked In, Pinterest, etc.
• Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives
• Ability to train and coach others; experience documenting processes, playbooks, and workflows
• Proficiency in Sprinklr and social analytics tools.
• Skilled in community building, brand reputation management, and narrative storytelling.

• Collaboratively develop content ideas to support specified social media platforms based in business priority, social media trends and best practices
• Concept, script, shoot, and edit platform-native content (short-form vertical, long-form, Tik Tok Live’s, community posts) that reflects beauty trends and best practices.
• Source, brief, or create content (Video, Static, Animation, Carousel), ensuring it reflects best practice for its designated platform and follows brand creative guidelines
• Route content for leadership approval, making edits as needed
• Content publishing ownership including any necessary back-end tagging
• Management of Creator Collective UGC program including briefing, sourcing, tracking, reviewing, and budgeting
• Own Social Media Content briefing to support always-on brand content, as well as specific campaign needs
• Partner cross-functionally with creative, brand strategy, merchandising, and channel partners to ensure alignment across all brand storytelling. Use AI tools and modern editing platforms to accelerate ideation, editing, captioning, and content optimization.
• Ensure all content meets brand voice, tone, guidelines, and accessibility standards.

• Community Management of Social Media platforms, both reactive engagement and proactively identifying brand building conversations and engagement beyond owned channels.
• Lead…