Digital Content & Creative Manager

Position Summary

The Digital Content & Creative Manager is responsible for creating, managing, and protecting the Pop Stroke brand across all digital marketing channels, with an emphasis on curating content for all social channels, email marketing and other digital marketing campaigns. This is a highly hands‑on player/coach role that combines graphic design, content creation, video production and editing, digital asset management, and brand stewardship.

The ideal candidate is a talented designer and content creator who can personally develop compelling creative assets while also serving as the organization's creative gatekeeper—ensuring all marketing materials, social content, email campaigns, digital advertisements, venue collateral, and brand communications remain visually consistent and aligned with Pop Stroke's brand standards.

This role will partner closely with Digital Marketing, Social Media, Operations, Hospitality, and Local Marketing teams to create engaging content while building scalable systems for content collection, asset management, and creative execution across all venues.

As the company grows, this position may evolve into a leadership role with responsibility for managing additional creative resources and content specialists.

Location: Plano, TX
Reports To: Chief Growth Officer

• Serve as the primary guardian of the Pop Stroke brand across all marketing channels.
• Review and approve creative assets to ensure consistency with brand standards.
• Develop and maintain brand guidelines, templates, and creative toolkits.
• Ensure consistency in visual identity, messaging, photography, video, and design execution.

• Own and maintain Pop Stroke's digital asset library.
• Organize and manage photography, video, logos, creative templates, and marketing materials.
• Develop systems that allow field teams and corporate departments to easily access approved brand assets.
• Maintain version control and creative standards across all platforms.

• Personally design graphics, edit video, create social content, and produce digital marketing assets.
• Create content for social media, email marketing, website updates, paid advertising, venue promotions, memberships, and events.
• Support grand openings, major campaigns, and new initiatives through compelling visual storytelling.

• Develop and execute Pop Stroke's content strategy across all digital channels in collaboration with social and marketing leadership team members.
• Create compelling visual and video storytelling that highlights the guest experience, hospitality culture, food and beverage offerings, events, memberships, and venue activations.
• Partner with Digital Marketing, Social Media, Operations, Hospitality, and Sales teams to support key business initiatives.
• Identify content opportunities tied to promotions, seasonal campaigns, new venue openings, partnerships, and community events.

• Produce, edit, and publish high‑quality video and photo content for social media, digital advertising, websites, email campaigns, and in‑venue digital displays.
• Design digital graphics and creative assets consistent with brand standards.
• Manage content production from concept through final delivery.
• Ensure all creative assets are optimized for platform‑specific requirements.

• Support social media content creation and campaign execution across all platforms.
• Develop short‑form video content designed to increase engagement and reach.
• Partner with the Director of Social & Brand Content on content planning and execution.
• Create assets that support paid media, email marketing, memberships, and event sales initiatives.

• Build and manage a scalable content collection program across all venues.
• Train and partner with Local Marketing Managers and venue leadership teams on content capture best practices.
• Curate user‑generated and field‑generated content for corporate marketing use.
• Travel periodically to venues, grand openings, and major events to capture original content.

• Maintain…