Principal Associate, Content Manager

Principal Associate, Content Manager – Capital One Auto

Capital One Auto is seeking a high‑impact, hands‑on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi‑media content for our dealer audience, serving as the primary architect of our B2B automotive content strategy.

• Independently lead the strategy, creation, and execution of multi‑media content, ensuring a consistent and on‑brand voice that speaks to automotive professionals.
• Write, edit, and produce high‑impact content across various communication channels—including blogs, how‑to guides, articles, e‑books, videos, industry reports, webinars, and more—seamlessly navigating the workflow from creation to publication to ongoing optimization.
• Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high‑intent dealer searches.
• Autonomously build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
• Proactively drive the brand’s visual identity by leading the creation of compelling graphics, engaging short‑form video, and high‑quality photography that elevates our digital storytelling and connects with our audience.

• Deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
• Expertise in multi‑media communications; able to craft compelling copy that resonates with automotive professionals and guide visual execution (graphics, video, photography).
• Comfortable working as a solo contributor, managing own roadmap, deadlines, and work streams with meticulous attention to detail.
• Data‑informed and outcome‑driven, regularly analyzing content performance metrics to understand what resonates with dealers and using insights to optimize future strategy.
• Enthusiastic about AI‑integrated work streams and strong grasp of modern SEO and AI‑search discovery principles.
• Proficient at leveraging agencies by providing sharp creative briefs and qualitative feedback, ensuring outsourced work meets Capital One’s high standards.

• Bachelor’s Degree or equivalent military experience.
• At least 5 years of experience focused on developing and managing content workflow and editorial production.

• Bachelor’s Degree in journalism, communications, or a related field.
• 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
• 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.
• 3+ years of experience managing external vendors or creative agencies.
• 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Minimum and maximum full‑time annual salaries for this role are listed by location. Plano, TX: $109,900 – $125,400 for Principal Associate, Brand Copywriter. Candidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary offered to any candidate at the time of hire will be reflected in the offer letter.

This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.

No agencies please.