Digital Marketing Principal

Overview

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

This role leads data governance for cookie consent and tag management across the digital ecosystem, ensuring tracking and analytics comply with global privacy regulations while enabling high-quality data collection. It partners with IT, Legal, Privacy, Analytics, Marketing, and Advertising to manage the full tag governance lifecycle—from intake and approval to implementation, auditing, and optimization—while continuously improving consent and governance capabilities.

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analytical skills.

The ideal candidate has experience leading data governance for cookie consent, tag management, and digital tracking in line with global privacy regulations. They have strong tag governance expertise, hands-on knowledge of web technologies, CMPs, and analytics tools, and can troubleshoot implementations. They partner effectively with Legal, IT, Marketing, and Analytics and demonstrate strong program management, communication, and leadership skills.

Pay:
Memphis, TN Pay Range: $8,452.14/mo - $14,368.63/mo and Plano, TX Pay Range: $8,896.99/mo - $15,124.88/mo (E28)

This position will be hybrid in Memphis, TN and Plano, TX and candidates must live within a 50 mile radius. This position is hybrid, meaning that employees will be required to work at a Fed Ex Campus location several times per week.

For details on our comprehensive benefits, please visit the benefits page.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant:
Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)