Paid Search Strategist

Overview

As a Paid Search Strategist, you will support and execute high-impact paid search programs with a strong focus on Product Listing Ads (PLAs) and performance. You’ll work closely with senior team members and cross-functional partners to build, optimize, and scale campaigns while developing a strong foundation in feed-based advertising, automation, and performance analysis. This role is ideal for someone early in their paid search career who is eager to learn, test, and grow in a fast-paced environment.

• Develop Search Strategies:
  Assist in building and maintaining paid search and PLA programs aligned to performance goals, with a focus on accurate setup, optimization, and scalability.
• Shopping Feed Management:
  Assist with product feed reviews, troubleshooting, and optimization in collaboration with analytics and feed partners to improve coverage, efficiency, and performance.
• Conduct Research:
  Conduct keyword research, product-level analysis, and competitive reviews to identify opportunities across shopping feeds, query intent, and product taxonomy.
• Track Performance:
  Monitor daily and weekly performance across paid search and PLA campaigns, identify trends, and escalate insights and recommendations to senior team members.
• Cross-Functional Collaboration:
  
  Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Testing & Experimentation:
  Implement and manage alpha and beta tests for new feature rollouts (e.g., bid strategies, feed enhancements, creative formats), documenting learnings and outcomes for future optimization.
• Knowledge Sharing:
  Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Client Management:
  Support client relationships by participating in status calls, performance discussions, and day-to-day communications. Help translate performance data into clear updates, insights, and next steps, escalating questions and recommendations to senior team members as needed.
• Build Relationships:
  Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management:
  Manage budgets and forecasts to effectively align performance goals and client expectations.
• Reporting and Insights:
  Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

• 1-3+ years of Paid Search experience (Google Ads, Microsoft Ads etc.) is required for this position.
• Experience in driven advertising (e.g., Shopping or PLA campaigns).
• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Familiarity with emerging technologies (e.g., automation tools, AI-assisted workflows, or basic scripting) and a willingness to learn how they can improve paid search and PLA performance.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• M…