Intelligence & Data Analyst

Overview

Every day, Imagine Communications is delivering billions of media moments all over the world —anywhere, anytime and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.

Why Imagine?

Imagine Communications offers a generous Medical, Dental, Vision and Life Insurance package and HSA and 401(k) options with company matching. We like to make sure all our employees are safe when travelling so we’ve got travel insurance covered too. Employee Wellbeing is a priority for us, so all employees and their family have access to our EAP and Wellness programs, including Life Speak and Vitality.

Volunteer in your community and we will pay for that too.

Imagine Communications is seeking a Competitive Intelligence & Data Analyst to join the Product Lifecycle Management (PLM) group at our Plano, Texas office. This role is responsible for building and maintaining Imagine's competitive pricing intelligence program across all product lines, including both Video infrastructure products and AdTech platforms. The analyst will work closely with PLM managers, Product Marketing, Sales, and Finance to deliver the data-driven research and financial analysis that inform pricing strategy, product positioning, and commercial decision-making.

In addition to competitive and market research, the analyst will serve as the primary owner of Imagine's Anthropic Claude Enterprise AI environment — configuring the platform, maintaining the supporting knowledge base, and developing AI-assisted research workflows for the PLM organization. The role also includes a significant reporting and data analytics component, with responsibilities spanning Microsoft Power BI, Tableau, Oracle Fusion, and the company's Snowflake data lake.

This position spans both the Video and AdTech sides of the Imagine portfolio and is designed for an analytically strong, intellectually curious professional who is comfortable working across product lines, functional teams, and data systems.

• Own and continuously maintain Imagine's competitive pricing intelligence program across Video (SNP, Magellan, Versio) and AdTech (Landmark, OSI-X, xGL) product lines, supporting all PLM managers across the portfolio.
• Conduct structured primary-source research using government procurement databases, FOIA/public-records requests, reseller channel surveys, trade publications, and direct competitive analysis.
• Maintain a living competitor pricing register tracking SKUs, list prices, contract/street prices, confidence ratings, and source documentation for all primary competitors.
• Produce quarterly Competitive Intelligence Executive Briefings and deal‑specific battle cards for sales leadership, product management, and finance.
• Monitor win/loss data in Salesforce; identify pricing and discount trends and surface actionable findings with recommendations.
• Partner with the Care team to provide ongoing support SLA analysis, including Care contract attach rates, renewal performance, support tier mix, and competitive benchmarking of SLA pricing and terms across all product lines.
• Own and maintain market sizing reports for all Imagine product lines, tracking total addressable market (TAM), serviceable addressable market (SAM), and competitive share data by region, segment, and product category. Manage ongoing relationships with partner market research firms — including IDC, Devon croft, and Caretta Research — to source, interpret, and integrate third‑party market data into PLM reporting and strategic planning.

• Configure, launch, and maintain Imagine's Anthropic Claude Enterprise environment for PLM and Marketing.
• Design and manage the Claude knowledge base, including financial files, pricing registers, product documentation, and source‑document libraries.
• Establish data governance practices — version control, access permissions, confidence‑tier tagging, and…