Sr. UX Researcher

About the Role & Atlas

Atlas is KFC’s global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the core UX/UI feels familiar and intuitive regardless of where customers engage with KFC.

Atlas is built on a principle of global UX/UI standardization, while enabling markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively and only where required, ensuring the core experience remains consistent while supporting local relevance.

This role plays a critical part in validating that the global experience performs consistently, while ensuring local configurations are clear, usable, and effective for customers in each market.

The CRO & UX Researcher will drive optimization and continuous improvement of KFC’s Atlas web and mobile app experience, while helping establish and scale UX research capabilities within the Global Brand Experience team.

This role combines qualitative user research with data-informed insights, partnering closely with Analytics to uncover behavioral patterns, identify friction, and inform experimentation strategies that improve conversion, transactions, and customer retention.

A key focus of this role is conducting usability testing in both existing and upcoming markets to ensure Atlas delivers a high-quality, locally relevant customer experience as it scales globally.

• Improves conversion, transactions, engagement, and retention across Atlas digital journeys
• Enables successful market launches through in-market usability testing
• Establishes a scalable approach to combining qualitative and quantitative insights
• Builds foundational UX research and CRO capabilities within the Brand Experience team
• Influences product roadmap and experience strategy through data-driven insights
• Drives a culture of continuous optimization and test-and-learn experimentation