Senior Data Scientist

Job Description

The Data Science team uses data-driven insights and recommendations to fuel strategic growth for clients through building industry-leading analytical solutions. We apply bespoke and cutting-edge arsenal of analytical, statistical and machine learning techniques to complex problems at scale, with an emphasis on game-changing and measurable business impact. We work in close collaboration with colleagues across all agency disciplines to develop truly innovative, highly effective, data-powered solutions for our clients.

We're seeking a Senior Data Scientist who is intellectually curious, creative, and eager to solve both familiar and novel data challenges. If you thrive on turning data into actionable insights and enjoy working in a fast-paced, collaborative environment, we want to hear from you.

As a Senior Data Scientist, you’ll partner with the business leaders and diverse stakeholders to solve complex marketing challenges and deliver impact — from cross‑channel media and customer experience optimization to segmentation, targeting and business strategy — through analytics, machine learning and statistical methods.

Day‑to‑day, your role includes:

• Translate complex marketing and business questions into clear, actionable analytical plans.
• Conduct extensive exploratory and statistical analyses to uncover actionable insights.
• Apply advanced machine learning, causal inference, and statistical techniques to optimize marketing strategies, campaign effectiveness, and customer experiences.
• Build and test scalable data pipelines and models for real‑time applications.
• Summarize, visualize, communicate and document analytic concepts, processes and results for technical and non‑technical audiences.
• Collaborate cross‑functionally to define analytical objectives, approaches and timelines, ensuring alignment on goals and impact.
• Facilitate ownership and accountability by ensuring that the team is producing trustworthy and high‑quality outputs that influence decisions and direction of a variety of business areas.
• Proactively explore trends in marketing and digital performance and stay up‑to‑date with latest AI/ML advancements to surface future opportunities.
• Share knowledge, debate techniques and conduct research to advance the collective knowledge and skills of our Data Science practice.
• Work independently and drive your own projects.

• MS or PhD in Computer Science, Statistics, Mathematics, or a related field.
• +4 years of industry experience in data science and marketing field.
• Strong understanding of statistical modeling, machine learning algorithms, causal inference and experimental design.
• Experience in media performance analytics such as attribution modeling, incrementality testing and advanced measurement methodologies.
• Proficiency in common data science coding languages such as SQL, Python and/or R (Spark is preferred).
• Practical experience with Google Cloud Platform and services such as Big Query, Looker, and Data Proc.
• Exceptional communication and presentation skills with technical and non‑technical audiences; highly effective at developing meaningful stakeholder relationships and deep domain expertise.
• Comfort with ambiguity; ability to thrive with minimal oversight and process.
• Embodies Digitas values while bringing a new perspective to continue improving our culture.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family formation assistance, tuition reimbursement, and flexible time off.

Compensation Range: $87,210 - $125,265. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.