Digital Program Manager

Digital Growth Program Manager JOB PURPOSE

Own the operating process and delivery execution for web experimentation and personalization from intake through launch and readout. Drive timelines, requirements, cross-team coordination, and measurement readiness to increase velocity and reduce rework.

• Own the end-to-end workflow for Testing & Personalization initiatives (intake → plan → launch → readout → scale/handoff).
• Manage backlog, prioritization support, and roadmap hygiene in the system of record (Jira/Wrike/Air Focus).
• Translate requests into clear briefs (objective/hypothesis, audience/segment, experience requirements, success metrics, guardrails, dependencies, timing).
• Own delivery plans, milestones, and dependency management across CX + Design, Build, Analytics, Marketing + Content Enablement, and Product.
• Ensure measurement readiness prior to launch (tracking requirements, instrumentation validation, reporting location/ownership).
• Coordinate launch readiness (QA/UAT windows, approvals, release timing and communication, rollback considerations, post-launch checks).
• Run core operating rituals (weekly check-ins, grooming/planning, risk & legal reviews, stakeholder status updates, readouts).
• Coordinate scaling and handoff paths:
  • Test wins → Marketing/Content Enablement for production execution when no product dev is required.
  • Test wins → Product/Engineering when durable dev work is required.
  • Personalization segments → Enablement for activation when applicable.
• Lead stakeholder reporting on program performance from experimentation platforms (forecast vs actual, outcomes, risks) and drive cross-team alignment to deliver against agreed goals. Partner with Data & Analytics team when deeper investigations are required.

• Bachelor’s degree in Business, Marketing, Analytics, or related field (or equivalent experience).
• 4+ years of program/project management experience in digital, marketing, product, or experimentation environments.
• Working knowledge of A/B testing and measurement fundamentals (success metrics, guardrails, validity basics).
• Strong requirements and documentation skills (briefs, acceptance criteria, tracking plans, launch checklists).
• Proven ability to drive cross-functional execution and timelines without direct authority.
• Excellent written and verbal communication; strong organization and attention to detail.

• Experience supporting experimentation or personalization programs.
• Familiarity with common tools (Optimizely/Target, GA/GA4, GTM, Jira/Wrike, reporting platforms).
• Experience partnering with Marketing/Content teams that own production campaign execution.
• Experience collaborating and communicating broadly across an organization from Executive Leadership to offshore engineers.

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.