Director, Enterprise Analytics

Director, Enterprise Performance Analytics

(Plano Texas, In‑Office)

Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni‑channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology‑driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer‑facing operating units include industry‑leading brands such as Acima, Rent‑A‑Center, and Brigit that facilitate consumer transactions across a wide range of store‑based and digital retail channels, including over 2,400 company‑branded retail units across the United States, Mexico and Puerto Rico.

Upbound Group, Inc. is headquartered in Plano, Texas.

The Director, Enterprise Performance Analytics (Growth) leads the strategy and execution of advanced analytics that drive enterprise growth, performance optimization, and data‑informed decisioning. This role is accountable for delivering deep, full‑funnel analytics across the customer lifecycle; from acquisition through servicing and collections to identify risks, uncover opportunities, and translate insights into measurable business impact.

The Director partners closely with Growth product pod teams to embed analytics into product development, marketing, and customer experience initiatives. This includes designing and operationalizing measurement frameworks that quantify the incremental impact of product features, experiences, and innovations on conversion, retention, and lifetime value.

This role serves as the analytical engine of the Growth organization connecting enterprise performance visibility with actionable insights that directly influence strategy, prioritization, and execution.

• Lead end‑to‑end analysis of the customer lifecycle (acquisition → onboarding → conversion → servicing → retention → collections) to identify performance drivers, bottlenecks, and opportunities
• Diagnose conversion leakage, retention risks, and margin dynamics using cohort analysis, funnel decomposition, behavioral segmentation, etc.
• Quantify drivers of growth, customer lifetime value (LTV), and unit economics across channels and products
• Translate analytical findings into clear, prioritized actions that drive measurable business outcomes

• Define and evolve enterprise KPI frameworks aligned to Growth strategy, financial goals, and operational levers
• Establish standardized metric definitions while enabling deeper diagnostic layers for advanced analytics
• Ensure consistency in performance measurement across product pods, brands, and channels
• Connect operational metrics to financial outcomes, enabling true performance accountability

• Embed analytics leaders within Growth product pods (e.g., acquisition, onboarding, servicing, retention)
• Design and implement measurement frameworks to quantify the incremental impact of product features, customer experience enhancements, and innovations
• Partner with Product and Marketing teams to support experimentation creating and implementing test‑and‑learn frameworks and causal inference approaches
• Ensure all major initiatives have clear success metrics, measurement plans, and post‑launch impact evaluation
• Drive a culture of evidence‑based prioritization and continuous optimization

• Deliver forward‑looking insights that inform product roadmaps, marketing investments, and operational strategies
• Proactively identify emerging risks and opportunities through trend analysis, predictive signals, and scenario modeling
• Support strategic planning, forecasting, and investment decisions with robust analytical models
• Serve as a trusted advisor to Growth leadership on performance optimization and trade‑off decisions

• Deliver concise, insight‑driven executive dashboards and scorecards focused on key performance drivers
• Ensure reporting highlights actionable insights—not just metrics—enabling faster and better decisions
• P…