Aimbridge Corporate - Marketing Analytics Manager

Are you passionate about turning data into powerful marketing stories? Join us as our Marketing Analytics Manager and play a key role in shaping our data-driven strategy. You’ll lead the way in managing marketing dashboards and reporting, ensuring our hospitality portfolio thrives on accurate insights and seamless reporting.

• Bachelor’s degree in Data Science, Business Analytics, Marketing, Computer Science, or a related field, with 3–5 years of experience in data management, business intelligence, or marketing analytics
• Experience in the hospitality industry or multi-property management environment preferred
• Advanced skills in SQL, Power BI (DAX, data modeling, dashboard design), and Microsoft Excel for data analysis and visualization. Experience with additional BI tools (Tableau, Looker, etc.) preferred
• Experience managing Google Cloud Platform (Big Query, Cloud Storage), Google Analytics, and Google Marketing Platform tools
• Proficiency in Power Apps and Power Automate (Microsoft Power Platform) for app development and workflow automation
• Strong understanding of data modeling, ETL processes, marketing metrics, attribution models, and performance measurement

• Oversee and optimize data pipelines that support marketing analytics and reporting needs
• Implement data governance standards and best practices across all marketing data sources
• Implement website analytics tagging through Google Tag Manager (GTM)

• Develop and deliver comprehensive monthly marketing performance reports and create interactive dashboards through Power BI, providing visibility into key marketing metrics and KPIs
• Translate complex data into clear, actionable insights for stakeholders at all levels
• Establish and monitor benchmarks to track performance against goals and industry standards

• Manage and maintain our property database through Power Apps, ensuring accuracy and completeness of property information across all systems
• Build and optimize automated workflows to streamline property data updates and processes. Ensure accuracy and completeness of property information

• Respond to data requests from marketing and executive leadership teams and conduct deep-dive analyses to uncover trends, opportunities, and areas for improvement
• Provide data-driven recommendations to inform strategic marketing decisions

• Now offering Daily Pay! Ask your Recruiter for more details
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan