Marketing Delivery Strategy Principal

** Why USAA?*
* At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

** The Opportunity*
* Senior marketing delivery and technology leader with deep expertise in designing and scaling modern, AI-enabled marketing capabilities within large, complex enterprises. Trusted strategic partner to senior marketing and business leaders, translating growth objectives and customer experience goals into high-impact personalization, engagement, and lifecycle and performance marketing solutions. Combines strong marketing acumen, consulting-style problem solving, and executive storytelling with hands-on experience orchestrating data, automation, and Mar Tech ecosystems to drive measurable improvements in speed-to-market, relevance, and marketing effectiveness across the full customer lifecycle.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Relocation assistance is  
** not
* * available for this position.

** What you'll do:*
* + Work directly with senior level executives to define the business problem and structure the strategic engagement plan.

+ Lead cross-functional, matrixed teams to solve highly complex and high value business problems.

+ Provide thought leadership that directly shapes the analysis, design and implementation of business performance approaches, developing tailor-made solutions, while working closely with clients to ensure positive impact and sustainable results.

+ Responsible for the day-to-day execution of one or more strategy engagements and the quality of all end products.

+ Responsible for developing more junior team members assigned to support strategy engagements.

+ Proactively communicates high quality updates to executives and other key stakeholders.

+ Collaborate with key stakeholders and LOB leaders to create written and verbal communications to executives that provide clear guidance on strategy timeline, owners required investments and expected results. ​

** What you have:*
* + Bachelor's degree; OR 4 years of relevant education and/or experience.

+ Minimum 10 years' strategy consulting experience to include 6 years of experience leading strategy engagements.

+ Deep expertise in industries such as financial services and high technology.

+ Ability to identify strategic needs and lead all aspects of projects with sound business recommendations and alignment with key business partners.

+ Demonstrated experience influencing business decisions.

+ Advanced understanding of AI capabilities and experiencing leveraging them across different tools

** What sets you apart:*
* + Experience defining and driving enterprise marketing strategy that enables personalization at scale, data-driven decisioning, and intelligent, end-to-end customer journeys.

+ Demonstrated ability to lead customer-centric engagement strategies across channels, translating business objectives into measurable improvements in acquisition, retention, and lifecycle value.

+ Deep expertise in personalization and journey orchestration, including segmentation, offer strategy, and experience design powered by data and AI.

+ Proven ability to operate as a senior individual contributor, leading large, cross-functional initiatives and aligning stakeholders without direct authority.

+ Strong executive communication skills, with a track record of developing clear, compelling narratives, transformation roadmaps, and business cases that influence senior leadership decisions.

+ Advanced understanding of marketing technology ecosystems, including experience leveraging platforms such as Salesforce Marketing Cloud and Data Cloud to enable scalable, integrated execution.

+ Experience driving marketing transformation, including modernizing operating models, introducing automation, and applying AI to improve speed, quality, and effectiveness of marketing delivery.

+ Ability to connect strategy, technology, and execution-ensuring marketing capabilities are practical, scalable, and aligned to business and customer outcomes.

+ Strong cross-functional leadership skills, with experience partnering across Product, Technology, Analytics, and Operations to deliver integrated, enterprise-level results.

+ Proven track record of operating in complex, ambiguous environments and leading high-impact initiatives that shape direction and outcomes across multiple teams or…