AI, Data foundation & Business Process Solution Lead

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Category:
Marketing Strategy

Job Schedule:

Full time

Posted Date: T18:03:24+00:00

Job Shift: Day

Base Pay/Salary:
Jersey City,NJ $-$

Are you ready to shape the future of marketing through artificial intelligence and modern data architecture? Join us as a Marketing Transformation Lead for Home Lending and play a pivotal role in building agile, data-driven marketing operations. You'll collaborate with cross-functional teams to deliver innovative solutions, drive campaign automation, and support our vision for advanced marketing capabilities. We value strategic, tech-savvy leaders who thrive in dynamic environments and are committed to excellence.

As a Marketing Transformation Lead - Home Lending, AI & Data Foundation in our Marketing team, you will drive the advancement of marketing capabilities through AI and modern data architecture. You will build foundational data systems, implement AI-driven campaign execution ecosystems, and collaborate with Marketing, Product, Technology, and Data & Analytics teams to deliver agile, data-driven marketing operations.

Job Responsibilities

* Develop and execute roadmaps for marketing campaign operational data products

* Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows

* Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data

* Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems

* Lead the implementation of AI agents for campaign automation and optimization

* Drive transformation of content development and asset management leveraging advanced marketing technologies

* Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration

* Support marketing data and technology governance initiatives, ensuring compliance and risk management

* Drive stakeholder alignment on transformation priorities and resource allocation

Required Qualifications , Capabilities, and Skills

* Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture

* Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations

* Hands-on expertise with AI/ML, agentic workflows, and marketing automation

* Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams

* Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups

Preferred Qualifications , Capabilities, and Skills

* Experience with Martech platforms

* Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries

* Experience with Agile/Scrum methodologies and product management frameworks

* Master's degree or MBA in Information Systems, Data Science, or a related technical field

* Experience working in multinational organizations

* Commitment to accuracy and compliance

* Proven ability to drive process improvements