Sr. Manager, UX​/UI

KFC is seeking a Sr Manager UX/UI to lead the evolution of our global digital brand experience. This role sits at the intersection of design, technology, and customer experience, shaping how millions of customers interact with KFC across digital touchpoints.

As part of the Atlas / Brand Experience team, you will play a critical role in advancing KFC’s global web and mobile app platform. Atlas is designed to deliver a consistent, high-quality digital experience across all markets, ensuring that—like leading global platforms—the core UX/UI feels familiar and intuitive wherever customers engage with KFC. The platform is built on a foundation of global UX/UI standardization, enabling speed, scalability, and brand consistency at a worldwide level.

At the same time, Atlas supports thoughtful localization, allowing markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively—only where it adds value—so the core experience remains cohesive while still delivering local relevance.

In this role, you will define and drive a cohesive UX/UI vision that elevates the brand, improves usability, and delivers measurable business impact across web, mobile, ordering platforms, and emerging channels

Define and scale the UX/UI vision for KFC’s global web and mobile app experiences, powered by the Atlas platform

Deliver a consistent, high-quality digital experience across markets

Own and evolve KFC’s global design system, ensuring consistency, scalability, and efficient delivery across teams and markets

Influence digital experience strategy at a global level, partnering across regions to drive alignment and adoption

Directly impact key business outcomes, including customer satisfaction, conversion, and digital sales growth

Establish and scale design principles, patterns, and best practices that enable speed, quality, and innovation

Collaborate cross-functionally with product, engineering, and marketing to shape end-to-end customer journeys

Lay the foundation for extending UX/UI standards into additional channels over time (e.g., kiosks, in-restaurant experiences, and emerging platforms)

Ensure a seamless, unified brand experience across all current and future digital touchpoints

Experience Strategy & Standards

• Define and drive the global UX vision, principles, and measurable outcomes for KFC’s digital guest experiences, with an initial focus on web and mobile app (Atlas platform)
• Establish and scale a global design system and component library for web and app, enabling consistency, speed, and quality across markets
• Set standards for accessibility (WCAG 2.2 AA), inclusive design, and mobile performance across all global digital experiences
• Balance global standardization with targeted localization, ensuring a cohesive core experience with flexibility for market needs

Design & Research Leadership

• Lead end-to-end UX/UI design for global digital journeys, including commerce, loyalty (earn/burn), offer experience, and ordering flows across web and app
• Drive a globally scalable insights-to-action loop, leveraging usability testing, market research, and behavioral data across regions
• Champion customer-centered design practices that translate diverse market needs into intuitive, consistent experiences
• Begin shaping future experience frameworks that can extend to additional channels (e.g., kiosk, in-restaurant, emerging platforms)
• Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale
• Collaborate with Operations on process changes when UX improvements require operational enablement.
• Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey

Cross‑Functional Partnership & Delivery

• Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale
• Collaborate with Operations on process changes when UX improvements require operational enablement.
• Align closely with Marketing and Brand teams on campaigns, merchandising, and…