Marketing Mix Modeling Lead

Marketing Mix Modeling Lead

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like  one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for talented team members who want to Dream. Do. Grow.

with us.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

Toyota is seeking a highly analytical and business-minded Marketing Mix Modeling (MMM) Lead to support data-driven marketing measurement and optimization efforts.

The primary responsibility of this role is to analyze marketing performance across channels, develop marketing mix models, generate actionable insights, and help improve media investment decisions through advanced analytics and presenting findings to executive stakeholders and partners.

Reporting to the Manager, Marketing Analytics, you will play a key role in evaluating the effectiveness of marketing campaigns and supporting strategic decisions that drive business growth, customer engagement, and efficient media spend.

In this role, your analytical expertise and strategic mindset will help measure the impact of marketing investments and uncover insights that improve campaign effectiveness. This includes implementation, stakeholder management, data collection, measurement strategy, and executive presentations. Success in this position means translating complex data into clear recommendations that help stakeholders optimize media and marketing performance and maximize return on investment.

• Develop, maintain, and enhance marketing mix models to measure the impact of media and non-media drivers on business performance.

• Analyze historical sales, campaign, promotional, digital, and external market data to identify key business drivers and performance trends.

• Serve as lead for presenting insights, recommendations, and readouts to internal and external stakeholders.

• Prepare clear and compelling presentations, dashboards, and reports.

• Conduct training and education sessions for MMM methodology and readouts.

• Oversee the development, maintenance, and enhancements of measurement strategies and frameworks around campaign reporting and MMM. Derive insights and analytics from reporting to support business decision making.

• Partner with marketing, media, finance, and analytics teams to translate business questions into measurement frameworks and actionable insights.

• Bridge insights and recommendations from MMM to campaign analytics:
Manage Marketing Tactic measurement framework inclusive of Test & Learns, Pilots, Brand Lift, A/B testing, etc.

• Evaluate channel effectiveness across paid, owned, and earned media to support budget allocation and investment optimization.

• Conduct scenario planning and forecasting analyses to estimate the impact of different marketing strategies and spending levels.

• Ensure data quality and integrity by validating inputs, assumptions, and modeling outputs.

• Monitor model performance over time and recommend updates based on changes in market conditions, consumer behavior, or business strategy.

• Support test design and measurement strategies

• Bachelor's degree in Marketing, Economics, Analytics, Statistics, Data Science, or a related field or equivalent work-related experience

• 5+ years of experience in data analysis and insights

• Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner

• Experience building executive level and technical PowerPoint presentations that translate data into storytelling and actionable insights

• Strong analytical and problem-solving abilities with…