Senior Vice President, Commerce

Company description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running ) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at

This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

Publicis Groupe's Constellation team is seeking an experienced Senior Vice President, Commerce to define, build, and scale a next-generation Commerce Consulting capability for one of the Groupe's largest global clients.

This is a highly strategic leadership role responsible for shaping the vision, operating model, and go-to-market approach for an emerging commerce practice. As the senior commerce leader, you will partner closely with executive client stakeholders and cross-functional Publicis leaders to establish an integrated commerce capability spanning strategy, retail media, digital shelf, marketplaces, connected commerce, organizational transformation, and emerging commerce technologies.

Success in this role requires equal parts strategic consulting, business leadership, and capability building. You will serve as a trusted advisor to senior client executives while building a high-performing team, developing new service offerings, and helping define how commerce consulting evolves across Publicis Groupe.

This is a unique opportunity to build something from the ground up while influencing the future of commerce for one of the world's largest consumer brands.

Responsibilities

* Establish and lead Constellation's Commerce Consulting capability, defining the long-term vision, operating model, and growth strategy.

* Serve as the executive commerce advisor to senior client stakeholders, providing strategic guidance across the evolving commerce ecosystem.

* Develop integrated commerce strategies spanning retail media, digital shelf, marketplaces, omnichannel commerce, data, technology, and organizational transformation.

* Build and scale a multidisciplinary Commerce Consulting team by attracting, developing, and mentoring top talent.

* Partner across Publicis agencies to create integrated client solutions that leverage strategy, media, creative, data, technology, and commerce expertise.

* Identify new growth opportunities and expand commerce consulting engagements across the client portfolio.

* Shape thought leadership around emerging commerce trends, retailer ecosystems, AI, connected commerce, and digital transformation.

* Establish strategic partnerships with key commerce platforms, retailers, technology providers, and industry organizations.

* Develop scalable methodologies, frameworks, and intellectual property that differentiate Publicis Commerce in the marketplace.

* Influence executive-level client decisions while driving measurable commercial outcomes.

Qualifications

* Bachelor's degree required; MBA or other advanced degree preferred.

* 15+ years of progressive experience in commerce, digital strategy, consulting, retail media, or omnichannel marketing, with significant experience advising Fortune 500 CPG clients.

* Proven success building, scaling, and leading commerce or consulting practices, including developing new capabilities, service offerings, and high-performing teams.

* Deep expertise across the commerce ecosystem, including retail media, digital shelf, marketplaces (Amazon, Walmart, Instacart, Target, etc.), omnichannel commerce, shopper marketing, and emerging commerce technologies.

* Executive-level consulting experience with the ability to influence C-suite stakeholders, navigate complex organizations, and serve as a trusted strategic advisor.

* Demonstrated experience leading large, cross-functional client engagements and driving transformational business…