Manager - Marketing

Overview

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like  one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow.

with us.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEM OPT, F-1 CPT, TN, (job flexibility benefits) (also known as I-140 or Adjustment of Status portability), etc.)

now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

Digital is transforming how customers discover, shop for, purchase, own, and engage with Toyota throughout their journey. As Manager, Digital Products, you’ll help shape the digital experiences, platforms, and capabilities that power one of the world’s most recognized automotive brands. This role sits at the intersection of digital strategy, product management, customer experience, digital marketing, and technology. You’ll partner with senior leadership to help define digital product strategy while owning the roadmap, execution, and continuous optimization of customer-facing digital products and marketing platforms across Toyota’s digital ecosystem.

Success in this role requires balancing customer needs, business priorities, brand objectives, technical capabilities, and data-driven decision making. You’ll work closely with technology teams, development partners, UX/UI designers, analytics, agencies, and business stakeholders to transform ideas into digital experiences that create measurable business value. We’re looking for someone who thinks strategically, operates with a product mindset, embraces modern digital ways of working, and thrives in a collaborative enterprise environment.

You’ll be equally comfortable developing product strategy, facilitating Agile ceremonies, reviewing Figma prototypes, prioritizing backlogs, analyzing customer behavior, evaluating emerging technologies, leveraging AI-enabled capabilities, and presenting recommendations to executive leadership. If you’re passionate about building best-in-class digital experiences, continuously improving customer journeys, and applying emerging technologies to solve meaningful customer problems, we’d love to meet you.

• Partner with senior leadership to help define digital product strategy, translating business objectives, customer insights, and market opportunities into actionable product roadmaps.
• Own the vision, roadmap, and lifecycle for assigned digital products and digital marketing platforms.
• Identify customer problems and emerging opportunities through analytics, research, Voice of Customer, competitive intelligence, experimentation, and stakeholder collaboration.
• Develop business cases and investment recommendations that balance customer value, business impact, technical feasibility, cost, and organizational priorities.
• Evaluate emerging technologies—including AI, personalization, SEO/GEO, automation, and digital experience capabilities—and recommend opportunities to improve customer engagement and business performance.

Drive digital products from concept through launch and continuous optimization, including discovery, requirements, backlog prioritization, delivery, testing, release, adoption, and ongoing enhancement.

• Partner closely with technology teams, development partners, UX/UI designers, analytics, marketing, and business stakeholders to deliver high-quality digital experiences.
• Translate business needs into well‑defined product requirements, user stories, acceptance criteria, and prioritized backlogs.
• Evaluate platforms,…