GEO Specialist

Key Responsibilities

Content & AI Search Optimization

• Optimize website content in Contentful CMS, including product pages, FAQs, metadata, internal linking, and topic clusters.
• Implement and maintain structured data/schema (FAQPage, How To, Video Object, Collection Page).
• Conduct keyword, entity, and topic research for both traditional and AI search.
• Monitor AI citation share and brand visibility using tools such as Brandlight, Google Search Console, GA4, and SEMrush.
• Analyze performance data and recommend content improvements.
• Stay current on AI search trends, LLM behavior, and evolving GEO best practices.

Community & Social Engagement

• Manage Reddit engagement by participating in relevant communities and answering product-related questions.
• Support community management across social channels.
• Create and publish short-form content (Tik Tok and other platforms) to strengthen AI search visibility.
• Coordinate outreach with third-party publishers and industry sites to improve brand citations and coverage.

Video & You Tube Optimization

• Identify content opportunities based on AI search and citation trends.
• Create or support video content such as product explainers, how-to videos, and best-of/ranking content.
• Optimize video titles, descriptions, transcripts, and chapters to improve AI discoverability.

• Experience with Contentful CMS, SEO, content optimization, or digital marketing.
• Understanding of AI search platforms, LLMs, and how AI-generated results source content.
• Familiarity with schema markup, Google Search Console, GA4, SEMrush, or similar tools.
• Strong writing, content management, and community engagement skills.
• Comfortable working in a fast-evolving environment where AI search best practices continue to develop.

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws.

Must be authorized to work in the U.S. without employer sponsorship.

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