Paid Search Strategist

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

As a Paid Search Strategist, you will lead the development of innovative search strategies that deliver impactful results for our clients. Building on your experience as a Search Coordinator, you will collaborate with cross-functional teams to execute high-performing paid search campaigns. This role is perfect for individuals passionate about digital marketing who want to leverage advanced emerging technologies - particularly AI, and stay ahead of industry trends while mentoring colleagues and sharing valuable insights.

• Develop Search Strategies:
  Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research:
  Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance:
  Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real-time.
• Cross-Functional Collaboration:
  
  Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management:
  Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing:
  Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship:
  Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships:
  Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management:
  Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights:
  Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics, Google Ads, and Bing.
• Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within…