Audience Development Manager

Client looking for a Audience Development Manager for a Hybrid role in the Plano, TX area

Audience Development Manager:

Must haves:

7+ years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.

Working knowledge of SQL, especially querying large datasets

Experience with CRM or CDP platforms

Ability to navigate data tables and customer datasets to define and validate audiences

Strong attention to detail, managing complex audience structures and naming conventions

Excellent communication skills to gather requirements and translate them into technical audience logic

Experience in supporting lifecycle marketing, personalization, or targeted communications.

Curious and analytical mindset, comfortable working in a fast-paced, evolving environments

Pluses:

Snowflake experience

Braze experience (CRM)

Day to day:

We are seeking a Marketing Manager of Audience Development to collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing. Tasks will include:

• Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
• Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
• Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
• Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
• Investigate new audience opportunities by analyzing customer behavior and engagement.
• Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
• Identify improvements for audience structure, reusability, and scalability across CRM programs.
• Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
• Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.