Crm & Loyalty Analytics Analyst

Customer Analyst

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

We are seeking a curious and technically capable Customer Analyst to join our growing Customer Analytics team supporting the SALLY and BSG business units. This is an early-career role for an analyst who is passionate about using data to understand customer behavior and drive measurable business results. You will analyze our CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns.

The Customer Analyst is a hands-on execution role at the heart of our Understand & Activate Customer agenda. Working within our modern data lake environment (Azure + Databricks), you will support the full analytics lifecycle: building audiences and test/control designs, running campaign measurement, performing customer segmentation, and delivering ad hoc analysis that informs CRM, Marketing, and Merchandising decisions. You will work closely with senior analysts and managers who will mentor you in advanced experimental design, statistical rigor, and business storytelling, providing a clear pathway to grow into more strategic and advanced analytics responsibilities.

This is a hybrid role reporting into the support center at Legacy West in Plano Texas.

Responsibilities

• Campaign Measurement & Reporting including vendor-funded targeted offers (35%)
• Test vs. Control Execution
• Loyalty Program Health
• Reporting Hygiene

Customer Segmentation & Audience Building (30%)

• Audience Development
• Retention, Upsell & Cross-Sell
• Model Support

Data Analysis & Ad Hoc Insights (25%)

• Ad Hoc Agility
• Customer 360 Understanding
• Insight Communication

Data Quality & Collaboration (10%)

• Data Stewardship
• Team Collaboration

Knowledge, skills & abilities requirements

Education & Experience

• Education:
  
  Bachelor's degree in Mathematics/Statistics, Computer Science, Economics, Marketing Analytics, or related field required.
• Experience:
  
  2+ years of directly related experience in data, customer, CRM, or marketing analytics.
• Industry: Experience in a Retail, CPG, and/or agency marketing environment preferred.
• CRM Exposure:
  Experience in CRM or loyalty analytics (Email/SMS/Push) is preferred.

Technical Skills

• Core
  
  Languages:
  
  Proficiency in SQL required; working knowledge of Python (pyspark, pandas) strongly preferred.
• Big Data & Cloud:
  Exposure to Databricks, Spark/PySpark, or cloud data environments (Azure/AWS) is a plus; willingness to learn is required.
• Statistical Knowledge:
  Foundational understanding of hypothesis testing, A/B testing, and segmentation techniques (e.g., RFM, clustering).
• Visualization:
  Experience with Power BI, Tableau, or similar visualization tools is a plus.
• Presentation:
  Strong Excel skills and the ability to build clear, well-structured PowerPoint outputs.

Competencies & attributes

• Ability to "connect the dots" across disparate data points and communicate findings clearly. A self-starter with strong attention to detail who is eager to learn, takes ownership of deliverables, and is comfortable working in a fast-paced, evolving data environment.
• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn't dwell on the past
• Effective Communicator – articulates in an appropriate and accurate…