Demand Generation Manager - Events

Chargeback Gurus Fintech Pvt Ltd | Full time

Plano, United States | Posted on 04/29/2026

Chargeback Gurus (CBG) is the leading automated

AI-orchestrated chargeback management platform, helping merchants protect and recover more revenue. CBG’s solutions are powered by sophisticated technologies, rich analytics, and deep industry expertise.

Withreal-time insightsandflexibledelivery models,CBG equips merchants with thetoolsandtechnologyneeded for effective chargeback prevention and recovery. CBG aligns 100% with client goals andoperateswithintegrity, transparency, and an unprecedented level of security and compliance.

The Chargeback Gurus (CBG) Demand Generation Manager-Events is responsible for executing a comprehensive tradeshow events strategy that aligns with Chargeback Gurus (CBG) business goals and enhances brand visibility. DGME leads the end-to-end execution of third-party events. Thisrole is responsible for tradeshow planning, marketing and execution, driving lead generation, generating pipeline, and delivering high-quality event experiences that support broader marketing and sales objectives. Works collaboratively with the CMO, across the marketing team and internal stakeholders to execute event communications as well as end of event analysis to determine and track

ROI.

Responsibilities

• Overseethe end-to-end and management lifecycle and ecosystem of CBG third-party
  
  B2B events
• Partner closely with Sales to drive pre-event marketing/demand and post-event demand
• Responsible for all event logistics, vendors, and key association event relationships
• Develop sand manages event budget, using data-driven insights to optimize spending and ensure each event achieves its business objectives
• Drive onsite booth traffic, brand awareness and articulate CBGs value proposition and suite of solutions
• Track
  
  KPIs, measure event ROI, and report results
• Align events with broader marketing campaigns and business objectives
• Plan,manage, and execute third-party events from strategy to post-event analysis
• Extensive experience in managing process protocols, procedures and project management across the event ecosystem
• Leadfull event logistics: budgeting, vendor negotiations, venue sourcing,travel coordination, on-site management and post-event analysis
• Collaborate with CMO and cross-functional teams (Sales, Marketing, Communications,Operations) to drive event success
• Engageand enable Sales with pre-event planning and structured post-eventfollow-up demand generation
• Ensures consistent branding and messaging follows corporate branding guidelines
• Manages event/tradeshow staff, volunteers, and contractors to ensure tasks are performed effectively and efficiently
• Support webinar(s) planning and execution
• Ensures events are executed flawlessly, managing onsite logistics and troubleshooting any issues that arise

• 3-5years creating demand and management of B2B third-party events with measurable lead and pipeline contribution; event certification (preferred,but not required)
• Proven experience in assessing lead generation events to determine sponsorship value and develop compelling business use case documentation
• 4-year degree in related field (preferably Business Administration/Marketing)
• Abilityto manage time and multiple priorities in a fast-changing environment
• Strong proficiency in MS Suite, Hub Spot (lead management, dashboards, reporting) and strong process/project management proficiency
• Flexibility to work evenings and weekends around events; travel rand onsite presence at events is required
• Proven experience defining event KPIs and measuring ROI
• Excellent communication and stakeholder management written and verbal skills
• Proven experience with event project management tools such as Monday andShare Point
• Experience with vendor management, vendor onboarding, and managing suppliers
• Strong negotiation skills with vendors to ensure best rates
• Fluencyin English; strong command of event technology and marketing automation tools
• Competitive compensation and comprehensive benefits
• Adynamic work environment where your ideas are heard, and you have a direct impact on the company's success
• Opportunities for further education and professional development