Executive Director, Auto Dealer Retail Marketing

Executive Director of Dealer Retail Marketing

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan

Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial services like floorplan products, and treasury services including deposits, cash management, and payment processing.

As the Executive Director of Dealer Retail Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channel strategy and distribution, lead generation, and client engagement for dealer retail segments. You must have demonstrated knowledge and experience in B2B marketing within a large enterprise with direct sales teams.

• Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
• Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
• Position bundled solutions that align with segments such as large dealer groups, regional dealers, small franchises, independents, and private-label franchises.
• Maintain a pulse on dealer retail competitor offerings in the marketplace and best position Chase Auto given its advantages. Inform our value proposition, reasons to believe, and go-to-market messaging.
• Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars and in-person events.
• Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Collaborate with sales leadership, product, and other cross–line of business teams to align marketing strategies with business goals and drive integrated solutions.
• Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives.
• Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI.
• Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.

• 10+ years of leadership experience, with demonstrated success developing and implementing B2B marketing strategies.
• BS/BA degree required.
• Strong people leadership skills with experience managing and developing a team.
• Strong interpersonal skills with the ability to build relationships and influence stakeholders.
• Strong proficiency in executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
• Critical thinker with an analytical mindset to interpret data and make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Exceptional written, presentation, and verbal communication skills.
• Strong executive presence.

• MBA preferred.
• Auto industry expertise.
• Financial services experience.
• Proven experience in B2B marketing within a large enterprise and with geographically distributed sales teams.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow,…