Associate Manager, Product Marketing – Value

Overview

As the Associate Manager, Product Marketing – Value is responsible for leading the development of the Value and Snacking Innovation Pipeline and supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC, bringing bold, culture-moving ideas to life. You’ll help redefine what it means to Give Bland the Bird by turning insights into crave-worthy menu items and consumer marketing plans that excite our fans and drive transactions.

You will play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, support teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.

Office location:
You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.

Education:

• BA or BS Degree; MBA preferred.

Experience:

• 4+ years industry experience preferred.
• Positive, can-do attitude and collaborative leadership style.
• Relevant experience on well-established CPG products or in QSR/Restaurant industry.

Skills:

• Genuine passion for food and customer experience.
• Strong analytical and creative problem solving skills.
• Strong project management, presentation, and interpersonal/influencing skills.
• Strong written and verbal communication skills.
• Strategic and creative thinker and storyteller.
• Inspiring and collaborative with the ability to influence
• Ability to manage complex projects and drive cross-functional alignment.
• Comfortable working independently and collaboratively in a fast-paced environment.

Mindset & Attributes:

• Highly flexible, change champion
• Loves problem solving and solutioning to drive results
• Priority setter
• Self-motivated with a strong drive for results and intellectual curiosity
• Dreamer who executes
• Relentless pursuit of excellence with high personal standards.
• Adaptive, resourceful, and resilient in changing environments.
• Collaborative and committed to developing self & others.
• Strategic thinker who can connect details to broader business outcomes.
• Motivated by growth, innovation, and continuous improvement.

What’s in it for you?

• Opportunity to make a meaningful impact on the trajectory of the KFC US business by exciting brand fans and driving transactions.
• Collaborate with high-performing, cross-functional teams.
• Contribute to a culture that values smart, heart, and courage.
• Build expertise and leadership skills in a dynamic, globally recognized organization.

Salary Range: $99,200 to $105,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not. End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not. Lead Value and Snacking Innovation Pipeline Development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business.

• Lead Product Marketing for Value and Snacking:
  • Discover: Accountability for Product Innovation and Renovation, lead creation, improvement, and consumer validation of products based on market trends, menu gaps, and consumer needs. Own the product concept writing, product naming, product positioning, product placement, pricing strategy, and packaging strategy.
  • Design: Accountability for Cross-Functional Collaboration to build best in class program designs to build profitable and sales driving product launches and/or sustain plans. Own program design, test market design & sell in, calendar planning, program integration, merchandising…