Manager, Brand Campaign Marketing

About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Manager, Brand Campaign Marketing is an experienced marketing professional with a customer-centric mindset to bridge cultural opportunity against customer data. This role is responsible for concepting, developing, pitching, and executing approved campaigns across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty). This role requires collaboration and close partnership with merchandising, customer insights, channels, and creative to oversee integrated campaigns from development to execution.

The Manager of Brand Campaign Marketing is responsible for the strategic development of campaigns that drive new customer acquisition, omni‑channel traffic and revenue while maintaining operational efficiency.

This role reports to the Senior Manager of Brand & Category Marketing and is hybrid working in office Monday‑Wednesday at Sally Beauty’s Legacy West Support Center (Plano, Texas).

• Marketing liaison and strategic partner to merchandising, product development, and channel leaders to build campaigns that resonate with Sally customers and prospective targets while supporting brand priorities and brand pillars.
• Support campaigns that lead with differentiators while ensuring cohesive cross‑channel messaging and adhering to planning cycles with a detail‑oriented and data‑centric approach.
• Align activations and campaigns to top‑line plans and goals with cohesive messaging across channel touchpoints.
• Partner cross‑functionally to review and analyze all opportunities breaking down siloed messaging approaches.

• Support campaign development within the go‑to‑market (GTM) process under the leadership and guidance of the Senior Manager of Brand & Category Marketing.
• Develop and maintain campaign presentation materials while ensuring campaign details are cascaded and communicated correctly across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty).
• Partner with merchandising and product development to identify priority category details to support campaign briefs and creative development while ensuring all commitments are met and tracked with accuracy.
• Owner of the campaign section of the master marketing calendar for Sally Beauty with accuracy and precision.
• Input and manage competitive marketing analysis and point‑of‑view for Sally Beauty within ownable categories during every planning cycle.
• Partner directly with customer insights, merchandising, and channels during strategy development and hindsight process to measure success.
• Brief channels and cross‑functional partners on campaign details and manage channel/creative brief inputs with a keen eye for alignment and attention to detail. Ensure follow through on campaigns from start to finish as changes evolve keeping channels and partners informed with concise communications.
• Ensure seasonality, retail trends, promotional calendar, category priorities, and new launches are seamlessly woven into campaigns.
• Partner with peers to ensure campaigns live seamlessly within overarching brand strategy without competing timing or messages.

• Bachelor's degree required, preferably in Communications, Marketing, Advertising or a similar function.
• 4-6 Years in Brand, Consumer, Channel, and/or Integrated Marketing, at a matrixed organization.
• Prior experience in Retail, Beauty, Consumer Packaged Goods, Fashion,…