Sr. Specialist CRM & Lifecycle Marketing

Company Overview

At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together.

• Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others.
• Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious.
• Act with Agility: We welcome change; it’s the only constant. We embrace, adjust, adapt.
• Passion for Positivity: We greet each day with warmth and possibility.
• Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose.

As Senior Specialist, CRM & Lifecycle Marketing at CAVA, you will play a critical hands‑on role in executing guest communication strategies that drive conversion, frequency, and revenue. Reporting to the Senior Manager, CRM & Lifecycle Marketing you will support and execute promotional and lifecycle CRM campaigns across digital channels — including email, push, SMS, and in-app messaging in addition to web and app personalization.

This is an ideal role for a detail-oriented, data-informed CRM marketer who thrives in a fast-paced environment, enjoys campaign execution and optimization, and is excited to deepen their expertise in personalization and lifecycle marketing. Experience with Braze is strongly preferred.

At CAVA, Senior Specialists are highly accountable individual contributors who bring strong execution, curiosity, and collaboration to their work. We value team members who are guest-obsessed, eager to learn, and comfortable balancing creativity with performance-driven marketing.

• Execute promotional and lifecycle CRM campaigns that support revenue, frequency, and guest reactivation goals
• Build, launch, and optimize multi-channel lifecycle journeys tied to key guest moments such as product launches, seasonal campaigns, re-engagement, and app adoption
• Manage day-to-day campaign setup, QA, scheduling, and deployment across CRM channels including email, push, SMS, in-app messaging, content-cards, and personalized web and app.
• Partner with Brand, Culinary, Digital, and Loyalty teams to ensure CRM communications are timely, on-brand, and aligned with business priorities
• Support audience segmentation and targeting strategies based on guest behavior, preferences, and performance insights
• Conduct A/B tests on messaging, creative, offers, and timing to drive continuous improvement
• Monitor and analyze campaign performance, translating results into clear insights and optimization recommendations
• Assist in executing personalization strategies, including dynamic content, triggered messaging, and behavioural targeting
• Work closely with Analytics and Platform partners to ensure data accuracy and proper campaign tracking
• Maintain CRM calendars, documentation, and workflows to ensure efficient campaign management
• Stay curious about emerging CRM best practices, tools, and capabilities — including AI-driven messaging and automation

• Stay curious about emerging CRM best practices, tools, and capabilities — including AI-driven messaging and automation
• 3+ years of experience in CRM, lifecycle, or digital marketing, with hands‑on campaign execution responsibility
• Strong preference for experience with Braze (or similar lifecycle marketing platforms such as Salesforce Marketing Cloud, Iterable, or Klaviyo)
• Experience executing multi-channel CRM campaigns (email, push, SMS, in-app)
• Familiarity with segmentation, personalization, and testing frameworks
• Comfort working with performance metrics and translating data into actionable insights
• Strong organizational skills with attention to detail and campaign QA
• Collaborative mindset with the ability to work cross-functionally in a fast-paced environment

• Ability to maintain stationary position to be able to operate a computer and…