Director of Marketing

A bit about us:

A national real estate development and construction comprised of comprised of planning, architecture, design, construction, marketing, and resident experience professionals

Why join us?

A strong brand recognized for quality, performance, and artistry
Guiding principles of creativity and innovation
An open mind for new ideas and creative methods
A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!

Job Details

We're looking for an experienced Marketing Director to lead strategy and execution for our market. In this key role, you'll sit at the intersection of strategy, digital marketing, creative, and analytics.

Key Responsibilities
Brand & Customer Experience

• Develop and lead a unique community brand strategy that sets us apart in the market
• Ensure a consistent brand experience across all touchpoints - from digital platforms and welcome centers to builder partnerships and community events
• Create immersive customer experiences that drive engagement and boost traffic

Marketing Strategy & Execution

• Build and manage annual marketing plans and budgets to achieve sales and branding goals
• Lead and manage external partners (agencies, PR firms) and corporate marketing resources
• Launch and oversee customer journey strategies, lead nurturing, and conversion optimization programs
• Continuously analyze performance and adjust tactics to maximize ROI

Social Media & Content

• Own and execute the community's organic social strategy across key platforms
• Lead creation of engaging, lifestyle-driven content that highlights community living and amenities
• Track engagement metrics and adjust content plans to drive reach and conversion
• Collaborate with creative teams (photo/video) to deliver high-quality visual assets

Market Intelligence & Analytics

• Stay informed with regular market research, competitive analysis, and customer insights
• Use data from Hub Spot and other tools to guide decisions and refine strategies
• Analyze traffic, sales, and demographic data to identify trends and opportunities
• Provide strategic input to the development team on product planning and pricing based on market feedback

Team Leadership

• Lead, mentor, and develop a high-performing marketing team (Manager/Coordinator)
• Foster a collaborative, creative, and results-driven marketing culture
• Share marketing best practices across departments and functions

What We're Looking For
Qualifications

• 7-10 years of marketing experience in real estate, hospitality, or lifestyle-focused industries
• Proven ability to drive traffic and sales through strategic marketing programs
• Experience managing marketing budgets and agency relationships
• Strong background in master-planned or mixed-use community marketing preferred
• Bachelor's degree in Marketing, Advertising, Business, or related field

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories.

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