Sr Manager Brand & Category Marketing

Position: SR MANAGER BRAND & CATEGORY MARKETING
Job Description

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Sr Manager, Brand & Category Marketing is a seasoned marketing strategist responsible for the development and implementation of go-to-marketing planning for Sally Beauty as a retailer and its brands, inclusive of data and customer insights backed multi-channel campaigns driving business goals and priorities.

This leader will unite multiple departments across a matrixed organization to develop and plan integrated campaigns across Sally Beauty's US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty). This individual is responsible for collaborating and liaising with merchandising, product development, and marketing operations to ensure brand priorities, the promotional calendar, and launches are all supported along with Sally Beauty's brand pillars: community, curation, expertise, and accessibility.

This role is responsible for leading a comprehensive and collaborative go-to-market process to drive new customer acquisition, omni-channel traffic and revenue while maintaining operational efficiency.

This role reports to the Director of Brand Strategy & Communications and manages a team of direct reports. This position is hybrid working in office Monday-Wednesday at Sally Beauty's Legacy West Office (Plano, Texas).

Strategic Category Marketing Ownership

• Marketing liaison and strategic partner to merchandising to build annual, category specific marketing campaigns to drive financial and market share targets inclusive of promotional calendar and brand/ category priorities.
• Develop campaigns that lead with differentiators while ensuring cohesive cross-channel messaging and adhering to planning cycles.
• Collaborate with a data/ results-oriented mindset while remaining agile in the ever changing retail landscape.

Go-To-Market Campaign Execution and Ownership

• Oversee go-to-market (GTM) process and materials for the organization, under the leadership and guidance of Director of Brand Strategy & Communications.
• Lead collaborative planning with channels and merchandising teams using data and customer insights to inform strategy while maintaining a "test and learn" mentality.
• Owner of master marketing calendar for Sally Beauty with direct oversight to management, accuracy, and execution by team members.
• Lead competitive marketing analysis and point-of-view for Sally Beauty within ownable categories during every planning cycle.
• Partner directly with Customer Analytics and Merchandising on inputs and opportunities against targets during strategy development and during hindsight process.
• Prepare all materials for senior leadership team reviews with input and support from partners and direct reports.
• Partner with creative and channels to ensure a seamless execution of the approved go-to-market strategy.
• Lead and mentor direct reports for detailed planning and insights.

Brand Strategy Execution

• Parter with marketing leadership to execute brand campaign and platform positioning.
• Guide and direct channels and direct reports to integrate brand campaign through all customer touchpoints.
• Validate and manage brand positioning with marketing leadership as customer need states evolve.
• Drive strategic initiatives with direct reports for execution excellence.

Vendor Marketing Leadership

• Oversee all co-op and vendor funded programming driving mutual growth towards Company priorities in an organized, communicative, and proactive manner.
• Lead meetings with external vendors on behalf of marketing.
• Build relationships and align…