Sr Social Content Specialist

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon‑quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

You have a sharp instinct for video storytelling, from nailing timing and hooks to knowing which trends are worth jumping on and which ones to leave behind. You understand how to create content that feels native to each platform and never forced, while still being performance driven. While you may not be a traditional copywriter, you know how to write witty, on‑brand captions and real‑time responses that resonate with a beauty online audience.

Above all, you are deeply tapped into culture, both online and in real life, and know how to translate what is happening now into content people actually want to watch, save, share, and engage with. This role exists to bring the Sally Beauty brand and campaigns to life through owned social content that is timely, relevant, and culturally fluent.

The Sr. Social Content Specialist is responsible for managing and the creation of social content and execution, driving engagement and audience growth, curating and sourcing UGC, and producing high‑quality content across the Sally Beauty social portfolio. This role partners closely with the Sr. Manager, Social Media to execute against the editorial calendar and brand strategy while keeping the brand at the forefront of culture and conversation.

• Researches and identifies insights, trends, and opportunities to elevate social content
• Contributes to monthly content calendars
• Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture
• Monitor social trends, platform updates, and audience engagement to inform content strategies
• Participate in brainstorming sessions and contribute fresh ideas for growth and engagement
• Ensure all content adheres to brand guidelines and maintains a consistent voice and aesthetic
• Analyze performance metrics and provide recommendations for ongoing improvement
• Write original social copy that sounds human, adapts to each platform, and knows when to adjust for different audiences
• Help ideate, capture, and edit content around brand activations, keeping things timely, culturally plugged‑in, and never late to the moment
• Think fast and create faster, jumping on cultural moments while they're still peaking
• Stay curious about internet trends, formats, and behaviors, and know which ones are worth chasing

Be hands‑on throughout the process, from concepting to production, and comfortable jumping in wherever needed

70% Organic Social Media Content Ownership and Trend Forecasting

• Supports the Social Media Manager with content ideation for always‑on brand content and campaign needs
  • Identifies and tracks social trends to inform content plans and opportunities to insert Sally Beauty into relevant online conversations
  • Creates and edits planned and reactive, quick‑turn social content including video, static, and lightweight animation, adhering to brand guidelines
  • Supports live event coverage and photoshoot coverage on campaign sets to drive engagement
  • Manages social content tracking, organization, and reporting within systems
  • Assists with Creator Collective management, including briefing, sourcing, tracking, reviewing, and budgeting
  • Coordinates product shipping and fulfillment for giveaways, surprise and delight, and influencer sampling

20% Community Management & Engagement

• Conducts daily moderation and engagement across brand social channels
  • Responds to comments and engages proactively with followers, relevant brands, and creators
  • Identifies UGC opportunities…