Marketing Strategist

Digital Channel Marketer

(Hybrid – Plano, TX)

Initial 12 Month Contract – Hybrid (Plano, TX – 3 days)

Our client is seeking a strategic and data-driven Digital Channel Marketer to join a mission-based marketing team focused on driving net new customer acquisition through integrated digital channels. This role is ideal for a “T-shaped” digital marketer — someone with broad experience across multiple digital channels who also brings deep hands‑on expertise in web, CRM, and email marketing. You will help shape and execute end-to-end digital channel strategies, optimize customer journeys, and influence acquisition performance through testing, reporting, and cross-functional collaboration.

This is not a developer role. It is a marketing-focused position that blends strategic ownership (approximately 60%) with tactical execution (approximately 30–40%). The ideal candidate thrives in a highly collaborative, team‑first environment and understands that strong results come from integrated channel strategy.

• Own and optimize specific digital acquisition channels (Web + CRM/Email focus)
• Develop and execute integrated digital marketing plans aligned to business goals
• Influence full‑funnel channel marketing strategy and customer journey design
• Drive unified campaign execution across web, email, and organic channels
• Balance strategic planning with hands‑on execution

• Design and refine end‑to‑end customer journeys across digital touchpoints
• Craft seamless acquisition‑to‑engagement experiences
• Improve UX through CRO best practices and performance insights
• Partner with SEO, paid media, and segment teams to ensure channel alignment

• Manage and optimize CRM‑driven lifecycle marketing initiatives
• Support segmentation, automation, and campaign workflows
• Work within Eloqua (strongly preferred) and support migration to Marketo
• Execute A/B testing, drip campaigns, and personalization strategies

• Monitor and analyze performance data across digital channels
• Conduct testing of new messaging, user experiences, and campaign journeys
• Provide actionable reporting and insights to inform optimization
• Leverage data to continuously improve ROI and acquisition efficiency

• Work within a small, highly collaborative marketing team
• Integrate your channel expertise with other digital specialists (SEO, paid media, etc.)
• Maintain a strong “we vs. me” mindset — team success over individual ownership
• Clearly communicate strategies, insights, and performance outcomes

• 5+ years of hands‑on digital marketing experience
• Demonstrated experience managing or contributing to end‑to‑end digital campaigns
• Strong expertise in Web and CRM/Email marketing
• Experience working with marketing automation platforms (Eloqua strongly preferred; Marketo experience highly valued)
• Strong understanding of how digital channels integrate across the customer journey
• Experience conducting A/B testing and optimizing conversion rates
• Strong analytical mindset with data‑driven decision‑making ability
• Excellent communication and collaboration skills
• Comfortable working onsite in Plano, TX three days per week

• Web Marketing & CRO
• CRM / Email Marketing & Automation
• SEO & Content Optimization
• Paid Media Strategy
• Marketing Analytics & Reporting

• Experience with Eloqua (strong nice‑to‑have)
• Experience supporting Marketo migrations
• Advanced Google Analytics / GTM knowledge
• Basic CMS experience (updating headlines, swapping images, content adjustments)
• Experience in collaborative, cross‑functional team environments
• Background in digital acquisition and growth marketing

• End-to-end channel marketing strategy
• Digital acquisition & customer journey optimization
• CRM & lifecycle marketing
• Conversion rate optimization (CRO)
• Data-driven testing & reporting
• Strong team mentality and cross-functional collaboration
• Strategic thinking with hands‑on execution capability