Business Analyst Marketing

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Business Analyst Marketing

Plano, TX 75024 (Hybrid)

Contract / Fulltime

• Looking for Pure BSA but added advantage with SFDC.
• Needed someone who has worked in marketing with good communications skills
• writing business/ user stories, presenting PPT's, write stories in Jira

• Partner with marketing stakeholders to gather, analyze, and document business requirements related to campaign planning, customer journeys, and audience targeting.
• Translate business needs into clear user stories, acceptance criteria, and process flows, ensuring development and marketing operations teams have actionable specifications.
• Support end-to-end marketing campaign execution from concept and brief creation to testing, deployment, performance tracking, and post campaign reporting.
• Build executive ready PowerPoint presentations, dashboards, and visual summaries to communicate insights, campaign results, recommendations, and strategy updates.
• Collaborate with cross functional teams (Marketing, CRM, Data, Technology) to optimize customer engagement, improve segmentation logic, and enhance campaign effectiveness.
• Conduct data analysis to identify trends, customer behaviors, and performance gaps; provide insights to drive marketing strategy and improve conversion outcomes.
• Ensure all marketing workflows, processes, and operational steps are documented, updated, and aligned with business rules and compliance requirements.
• Participate in Agile ceremonies, manage Jira/Asana tasks, and support sprint planning by refining backlog items and preparing user stories for development readiness.