Senior Brand Content Lead

Overview

Preference to Lehi, UT and Plano, TX candidates but open to Remote (U.S.).

$42–$58/hour depending on location and experience

Part-time contract role with a minimum of 25 hours per week, with flexibility for additional hours as needed.

Target start date is mid-June 2026, with an estimated contract duration through December 31, 2026.

Our client, a company within the digital healthcare industry, is looking for a strategic Senior Brand Content Lead to support a fast-growing Marketing organization. This role will partner closely with Brand and Marketing leadership to create compelling, high-impact content across multiple channels including website copy, email campaigns, social media, advertising, thought leadership, and event marketing.

This is not a traditional copywriting role. The ideal candidate is both an exceptional writer and a creative technologist who understands how to leverage AI tools such as Google Gemini, Claude, and Writer.ai to accelerate content production while maintaining a strong, authentic brand voice.

The role will support a wide range of audiences including prospects, brokers, partners, employers, and members within the employer-sponsored healthcare space.

This position will be approximately 60% hands-on writing and content development and 40% strategic collaboration and planning with senior marketing stakeholders.

• Own and execute content creation across web, email, social, advertising, lifecycle marketing, and thought leadership initiatives
• Develop and optimize AI-powered content workflows using tools such as Google Gemini, Claude, and Writer.ai to scale content production
• Create compelling B2B and member-facing content including website copy, nurture campaigns, blog posts, webinars, white papers, event messaging, and social content
• Support major marketing initiatives and high-visibility events through session abstracts, keynote messaging, booth copy, webinar scripts, and experiential storytelling
• Collaborate cross-functionally with Brand, Product Marketing, Growth, and Communications teams to translate complex healthcare concepts into clear and engaging messaging
• Serve as the final editorial reviewer for AI-assisted content to ensure brand consistency, quality, compliance, and accuracy
• Help design scalable content systems, prompt libraries, and feedback loops to continuously improve content performance and efficiency
• Present copy concepts and contribute strategic ideas as a thought partner to Marketing leadership

• Minimum 5 years of experience in copywriting, content marketing, or brand storytelling
• Prior experience within healthcare, health insurance, digital health, HR tech, or related industries with understanding of employer-sponsored healthcare
• Strong portfolio showcasing long-form thought leadership, growth marketing copy, web content, and/or event marketing materials
• Experience writing across multiple formats including web copy, email campaigns, social media, advertising, webinar scripts, and thought leadership content
• Hands-on experience leveraging AI writing tools such as Google Gemini, Claude, Writer.ai, or similar platforms to accelerate content workflows
• Exceptional writing, editing, and communication skills with strong attention to detail
• Ability to simplify complex topics into clear, engaging, audience-focused messaging
• Comfortable working in a fast-paced, highly collaborative marketing environment

• Bachelor’s or Master’s degree in Marketing, Communications, Creative Writing, Business, Healthcare, Public Policy, or a related field
• Prior healthcare experience
• Experience supporting high-volume content calendars and scalable content operations
• Familiarity with SEO content development and performance-driven marketing campaigns
• Experience balancing B2B and consumer/member-facing communications

• Candidates must submit a portfolio with their application
• Pride Global and its affiliates offer eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity),…