Head of Marketing - Vingcard Americas

Vingcard is one of the Business Areas of ASSA ABLOY Global Solutions, which is part of the ASSA ABLOY Group, the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.

We have operations in over 70 countries, with over 52,000 colleagues around the world.

• Own the development and execution of regional marketing strategy aligned with global objectives and regional growth priorities, including brands under the North American P&L with global presence.
• Lead the positioning strategy to evolve the business into a Prop Tech services provider (solution + services narrative, differentiation, proof points, and messaging architecture).
• Champion integrated marketing programs that unify messaging, competitive positioning, and audience resonance across all channels.
• Establish operating rhythm with Sales/Rev Ops to drive pipeline creation, expansion (wallet share), and retention—owning funnel health targets and performance reporting.
• Serve as a key voice in shaping the future of our marketing ecosystem, introducing new methodologies, scalable best practices, and AI‑enabled ways of working.
• Introduce strategy on everything we do, from shows to individual initiative branding.
• Be responsible for a multimillion marketing budget aiming for efficiencies on every step and measuring results.

• Lead digital‑first, full‑funnel campaigns across paid, owned, and earned channels, ensuring strong attribution and KPI alignment.
• Drive optimization across PPC, SEO, SEM, and emerging digital platforms, including AI‑driven search.
• Oversee CRM and marketing automation strategy (SFDC, Marketo, 6
  
  Sense) to enhance engagement, nurture flows, and campaign efficiency.
• Build and activate B2B and channel partner communities through targeted digital communication strategies that demonstrate clear ROI.

• Oversee marketing operations including campaign planning, resource allocation, agency management, creative development, and performance measurement.
• Own the marketing measurement framework across the full funnel (awareness → pipeline → revenue), including attribution approach, dashboards, and KPI definitions.
• Strengthen customer and account data quality and insights to improve targeting, segmentation, personalization, and lifecycle marketing.
• Implement governance for Mar Tech and AI usage (process, privacy, compliance, and vendor management) to ensure scalable and secure execution.
• Present marketing plans, business cases, and performance updates to executive leadership and cross‑functional partners.

• Core revenue stack: CRM, Marketo (marketing automation), 6sense (ABM/intent).
• Web, SEO & conversion: CMS (e.g., Word Press/Drupal/Adobe Experience Manager), SEO tooling (e.g., Semrush/Ahrefs), landing page & form tools, A/B testing & experimentation (e.g., Optimizely/VWO).
• Analytics, BI & attribution:
  Google Analytics 4, tag management (GTM), BI dashboards (Power BI/Tableau), multi‑touch attribution (e.g., Bizible/Marketo Measure), call tracking (e.g., Call Rail), and pipeline/revenue reporting in CRM.
• Data & identity: CDP / audience management (as applicable), data enrichment (e.g., Zoom Info/Clearbit), consent management, and data quality monitoring.
• Paid media & social:
  Linked In Campaign Manager, Google Ads, programmatic/retargeting platforms (as applicable), social scheduling & listening (e.g., Sprout Social/Hootsuite), and review/reputation monitoring.
• Content & creative production:
  Digital asset management (DAM), brand management, design tools (Adobe Creative Cloud/Figma/Canva), video/webinar platforms (e.g., ON24/Zoom), and content collaboration/approvals.
• Sales enablement & partner marketing: enablement platform (e.g., Highspot/Seismic), proposal/CPQ support as applicable, partner portals, and co‑marketing workflow.
• Customer marketing & voice of customer: NPS/CSAT tooling, customer…