Director, Franchise Operations

Position Overview

As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca‑Cola's commercial and brand strategies within a diverse marketplace. The pivotal role advances brand health, household penetration, and transactions by deeply understanding consumers and shoppers—translating insights, advanced analytics, and segmentation into actionable growth plans.

You will architect and operationalize omni‑channel strategies across all environments—from large and small‑format retailers to food service, modern and traditional trade, and digital / eCommerce platforms. By championing consumer‑centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.

• Consumer and Shopper Insight Leadership
  Champion a deep understanding of consumer attitudes, motivations, and behaviors by leveraging advanced analytics, shopper insights, basket analysis, and channel performance data. Translate these insights into actionable strategies that drive brand health, household penetration, purchase intent, and long‑term loyalty across all channels.
• Strategic Commercial & Brand Plan Development
  Architect and execute holistic commercial strategies—including integrated marketing calendars, innovation launches, and brand asset planning that accelerate transactions, trip conversions, and growth across retail, food service, trade, and digital environments.
• Omni‑Channel and Trip Conversion Excellence
  Design and implement winning commercial, marketing, and shopper programs that drive performance and conversion for large store, small store, food service, and ecommerce. Maximize Coca‑Cola’s presence for all moments of truth, delivering seamless experiences online and offline.
• Segmentation & Occasion Activation
  Deploy sophisticated segmentation, basket analysis, and occasion‑based marketing to engage and convert the right shopper at the right channel and occasion. Activate plans that win at the first, second, and zero moments of truth.
• Inclusive & Multicultural Marketing Leadership
  Develop and execute multicultural and locally relevant strategies that authentically reach diverse consumer communities. Champion equity in messaging and assets, including ongoing multicultural campaigns and always‑on activations.
• Retail & Digital Display Excellence
  Establish best‑in‑class merchandising, digital shelf, and in‑store display execution through collaborative, cross‑functional approaches—driving incremental sales, brand preference, and shopper trial.
• Performance Analytics & Proactive Management
  Own analysis, reporting, and optimization of core performance indicators (revenue, transaction growth, penetration, displays, conversion rates). Use analytics and real‑time insights to guide agile decisions, identify opportunities, and steer plans for maximum impact.
• Stakeholder & Bottler Partnership
  Build and nurture high‑trust relationships with bottler commercial teams, sales, digital, operations, and customer leaders. Align on strategic objectives and steward flawless execution and capability development.
• Innovation & Category Growth
  Partner with cross‑functional teams to co‑create, test, and scale new ideas that drive category leadership, transaction growth, and market share expansion.
• Market Immersion & Executional Rigor
  Lead regular in‑market visits and digital audits to assess plan execution, identify opportunities, and close gaps. Translate customer, channel, trip, and shopper learnings into scalable improvements.
• Governance, Process, and Communication Excellence
  Drive efficient commercial planning, customer negotiations, and governance routines to ensure seamless, cross‑segment execution and best‑in‑class communication among all partners and customers.
• End‑to‑End Talent & Capability Development
  Mentor, coach, and elevate team members and bottler partners—leading omni‑channel and analytics capability training, cross‑market best practice sharing, and process optimization to ensure outstanding execution and team growth.

• Education
  
  • Bachelor’s degree in…