Director of Social Media and Culture; Onsite - Plano,TX

Position: Director of Social Media and Culture (Onsite - Plano,TX)
## Director of Social Media and Culture (Onsite - Plano,TX)
Apply remote type:
On-site locations:
6625 Excellence Way, Plano, TX, USAtime type:
Full time posted on:
Posted 7 Days Agotime left to apply:
End Date:
July 13, 2026 (30+ days left to apply) job requisition :
R105974
** Position Summary
** Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers.

The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People | Excellence | Change | Integrity | Co-prosperity
** Role and Responsibilities
**** Role &*
* ** Responsibilities
* * Reporting to the Senior Director Owned Media of Mobile(MX) Marketing, the Director of Social Media and Culture will take a pivotal role in shaping and defining Samsung’s brand in the USA along with driving revenue growth across our mobile product categories (Smartphones, PCs, Tablets, Wearables (Watch/Audio/Ring). This role will manage Samsung's social media, influencer/creator programs, and community engagement initiatives.

This person will be responsible for managing and driving our Owned Social and Influencer/Creator/Talent strategy and execution, including:

Samsung’s Organic Social presence across social platforms  Samsung’s Creator/Influencer program, comprising a mix of “celeb” Influencers and Micro/Macro Creators (#Team Galaxy) Samsung’s Nano community creator program that help drive social conversation at scale Samsung’s Members program that engages with our most loyal fans and celebrates their love for our products Driving Samsung’s place in Culture in the US
** The objectives of this role are simple:
** Drive
** cultural relevancy
** that puts the Samsung brand on the map in the US, causing people to follow us and engage with our brand Create
** insane social conversation**, both on and off Samsung platforms that deliver a disproportionate share of voice for us Showcase
** Samsung innovation
** with human-powered stories and content that fuels desire for our products, and drives people to want to touch/try devices in real life

This is a role where those who share a passion and ambition to change the market and disrupt status quo will shine. You’ll have the freedom and flexibility to be bold and disruptive in your approach and leverage an amazing cross-functional support team around you to bring your vision to life. We’ll expect you to help secure multiple awards and industry/peer recognition for your work.

Although this role is mobile-specific, other Samsung groups will expect you to be a source of best practice and expertise, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance and will need to act with confidence and strong leadership.
You’ll be working heavily with Samsung’s internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification.

This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle!
** Position Objective
*** Develop a comprehensive social media and influencer strategy to meet earned media targets per brand, leading the development of all social media campaigns for organic social media accounts, and collaborating with the paid media team to leverage high-performing organic content
* Partner with the Agency of Record(s) to define…