Integrated Marketing, Creative Marketing Management

Position Summary

This role focuses on leading integrated marketing and creative marketing strategies in Plano, Texas.

• Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
• Collaborate with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
• Manage marketing development funds to create innovative sales‑generating marketing tactics.
• Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 12‑14 years of experience in integrated or creative marketing.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or technology industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.

• Medical, Dental, Vision, Life Insurance, 401(k).
• Employee Purchase Program.
• Tuition Assistance (after 12 months).
• Paid Time Off.
• Student Loan Program (after 6 months).
• Wellness Incentives.
• Additional benefits available.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals, regardless of race, color, religion, gender, age, national origin, sexual orientation, gender identity, or disability status. Reasonable accommodations are available for qualified individuals with disabilities during the application process.