SEO & Copywriting Specialist

About Inhabit Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities.

Come help build the company you want to Inhabit. To learn more, visit  Bluetent Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space.

We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.

Job Description Summary We are looking for a creative and forward-thinking SEO content expert to join our growing team as an SEO Copywriter across the Inhabit ecosystem of brands. This position requires a solid set of copywriting and editing skills to create content that supports SEO strategies. The role also requires a basic understanding of search engine optimization best practices and strategies, the ability to implement these strategies, and explain them to clients, especially for SEO content.

The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Copywriter plays a key role in crafting search engine optimization content strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a strong competency in SEO-optimized writing.

What You’ll Do (Functions & Responsibilities)
Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.

Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.

Write, optimize, and post blogs.

Migrate content to new websites.

Create content for new site builds via Content Setups Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.

Perform SEO edits, including adding links and keywords, to blogs and landing pages

Use analytics tools to evaluate performance of content

Use SEO tools such as Yoast to fix common issues with metadata

Create SEO-friendly page layouts

Find and embed third-party content, such as maps, You Tube videos, social posts, and forum posts

Source images in accordance with copyright standards

Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.

Keep up with Content Marketing industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.

Other duties as assigned.

What We’re Looking For (Minimum qualifications)
Minimum of 2-3 years agency or in-house SEO copywriting experience.

Excellent communication skills – both verbal and written.

Experience writing and editing blogs for a website.

Basic knowledge of Google Analytics.

Comfortable working in Drupal and Word Press CMS. Page layout experience a plus.

Experience with Word Press block editor or Advanced Custom Fields (ACF) preferred.

Able to use SEO site-audit tools to find and address issues.

Basic understanding of the Google ranking algorithm.

Able to apply search engine optimization best…