Director, Brand Marketing; Capital One Auto

Director, Brand Marketing (Capital One Auto)

Drive the Future of Auto Financing

Capital One Auto, a trusted industry leader committed to empowering customers with innovative financing solutions, is searching for a Director to lead Brand Strategy for the Auto business. In this role, you will lead the charge in defining and amplifying our brand’s presence, ensuring we remain the go-to choice for auto dealers and industry partners nationwide.

This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you’re ready to elevate a brand to new heights, this role is for you.

What You’ll Do

• Develop & Execute Brand Strategy:
  Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.
• Lead Integrated Marketing Campaigns:
  Oversee cross-channel campaigns that drive awareness, engagement, and customer acquisition across digital, traditional, and experiential touchpoints.
• Strengthen Brand Identity:
  Ensure consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
• Drive Thought Leadership & Market Influence:
  Position the company as an industry innovator through content, public relations, and executive visibility strategies.
• Enhance Customer
  
  Experience:
  
  Collaborate with product, sales, and customer service teams to ensure the brand experience is seamless, engaging, and customer-focussed.
• Leverage Data & Insights:
  Use analytics and customer insights to inform marketing strategies, optimize performance, and measure brand health.
• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
• Lead & Inspire a High-Performing Team:
  Build, mentor, and manage a team of brand marketers.

What You Bring

The ideal Candidate will have:

• Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or business-facing industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.
• A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.
• Expertise in multi-channel marketing—from digital, social, and content marketing to traditional and experiential activations.
• A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.
• Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.
• Exceptional storytelling and communication skills, both written and verbal.
• Experience working with internal creative teams and agencies to execute high-quality campaigns.
• B2B marketing experience preferred, particularly in building brand equity and driving customer and partner engagement.

Basic Qualifications

• Bachelor's Degree or military experience
• At least 6 years of experience in Brand, Marketing, or Communications
• At least 3 years of people management experience

Preferred Qualifications

• Master’s degree in Marketing, Communications or Business
• 3+ years of experience in direct marketing and brand management in a Business to Business (B2B) environment
• 3+ years of work experience in financial services or auto industry
• 5+ years of people management experience
• 8+ years of experience in Brand, Marketing, or Communications

If you’re ready to define the future of brand marketing in auto finance, we want to hear from you. Apply today and drive change with us!

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be…