Social Media Manager

About Sally Beauty Holdings, Inc

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Social Media Manager is responsible for leading platform-specific strategy (Tik Tok and You Tube), content development, community cultivation, and real-time social engagement across Sally Beauty’s organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand’s presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels.

This is a hybrid role reporting into the Support Center at Legacy West in Plano, Texas.

• 40% Editorial Calendar Management of Organic Social platforms
• 40% Community Management of Social Media platforms
• 20% Reporting

• Degree in Marketing, Public Relations, Business, Design, or related field
• Minimum of 6 years in related role with a strong focus on Tik Tok, You Tube, and community management
• Execution experience bringing social media strategies to life while utilizing data to consistently improve
• Experience maintaining a social media editorial calendar
• Experience building and moderating communities
• Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills
• Familiarity with social listening practices to inform content plans, campaigns, and strategies
• Strong creative instincts, copywriting ability, and cultural fluency
• Experience with AI-assisted content tools preferred
• Expert understanding of social media platforms such as Facebook, Twitter, Instagram, You Tube, Tik Tok, Linked In, Pinterest, etc.
• Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives
• Ability to train and coach others; experience documenting processes, playbooks, and workflows
• Proficiency in Sprinklr and social analytics tools
• Skilled in community building, brand reputation management, and narrative storytelling

• Location:
  
  Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX);
  Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. The associate may sit comfortably to do the job. Some tasks may include walking, standing, bending, carrying light items such as papers, etc. Tasks are not frequent and do not require significant physical demands.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match. Associates may also take advantage of our in‑house salon with complementary services, a varied selection of food options at our corporate campus, and a great merchandise discount at the on‑site Sally Beauty and Cosmo Prof Professional store.