Affiliate & Content Marketing Specialist

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Affiliate & Content Marketing Specialist supports the day‑to‑day execution of the brand's affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy, this role is responsible for the operational tasks that bring affiliate strategy to life across Tik Tok Shop, Magic Links, LTK, and traditional affiliate channels including loyalty programs, cashback publishers, and card‑linked offers (CLO). This position exists to ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator‑driven revenue.

This is a hybrid role reporting into the support center in Plano Texas.

• Day‑to‑day coordination of creator and content affiliate partnerships across Tik Tok Shop, Magic Links, and LTK platforms.
• Pull and compile weekly performance reports, flag anomalies, and surface insights to manager.
• Process creator onboarding, link generation, and commission tracking.
• Maintain content calendar for creator deliverables and publish deadlines.
• Coordinate sample send‑outs and product seeding logistics with internal teams.

• Support execution of loyalty, cashback, and card‑linked offer (CLO) programs.
• Liaise with affiliate network account teams (e.g., Commission Junction) to update promotions, manage publisher placements, and track payout accuracy.
• Maintain promotional calendar inputs for affiliate partners.
• Assist with briefing agency and publisher partners on campaign priorities and creative needs.

• Aggregate data from affiliate platforms and networks into weekly and monthly dashboards.
• Track invoicing and billing for affiliate vendors; route approvals through internal workflow tools (Workfront).
• Maintain organized documentation of contracts, rate cards, partner contacts, and creative assets.
• Coordinate creative asset requests and approvals across channels.

• Serve as a coordination point between the affiliate team and PR/Influencer, eCommerce, and Creative teams.
• Assist with QA of landing pages, tracked links, and promotional offers for accuracy.
• Support manager with research, competitive benchmarking, and ad hoc projects as assigned.

• 0–2 years of experience in digital marketing, affiliate marketing, influencer marketing, or related field.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent experience considered.

• Familiarity with creator/affiliate platforms (Tik Tok Shop, Magic Links, LTK/Reward Style, or similar) preferred.
• Experience with affiliate networks such as Commission Junction (CJ), Impact, or Rakuten a plus.
• Proficiency in Microsoft Excel or Google Sheets for reporting and data tracking.
• Experience with Google Analytics or similar web analytics tools a plus.
• Workfront or similar project management tool experience a plus.

• Understanding of affiliate marketing fundamentals including tracking links, UTM parameters, commission structures, and promotional codes.
• Familiarity with social commerce trends on Tik Tok and creator monetization platforms.
• Basic understanding of loyalty and card‑linked offer (CLO) programs preferred.

• Detail‑oriented and highly organized with strong follow‑through on tasks and deadlines.
• Self‑starter who is curious about digital…