Digital Media Specialist

Join the City of Forney as a Digital Media Specialist
. Under general supervision, the position coordinates social media, marketing, and promotional efforts for the City and its departments; performs a variety of marketing duties in support of the City's goals and mission, with an emphasis on creativity, written communication, and advertising across media platforms.

THE FOLLOWING DUTIES ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position‑specific duties.

• Designs, coordinates, and implements social media and marketing strategies, campaigns, and public events to engage City residents and the public; creates advertisements, brochures, and other promotional material to support City and City departments; collaborates with all departments to ensure digital, printed, and other content is relevant and well-designed.
• Pursues relevant and proactive stories and content to be used to promote the City’s image; advises departments of potential issues and opportunities in public engagement and marketing; provides marketing counsel and support to departments in the promotion of special events, services, and programs.
• Assists the Director of Communications with a variety of projects and events; assists with the development of marketing material consistent with the City’s overall branding; develops marketing and advertising plans for assigned departments; assists with all website and social media content and programming.
• Maintains current industry trends and technology through attendance at trainings, conferences, and webinars; participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.
• Studies, plans, develops, and evaluates methods and practices to encourage public participation in projects and programs.
• Performs other duties as assigned.

SUPERVISION EXERCISED:
No direct supervision exercised; may exercise occasional administrative and functional supervision for specified activities.

• Valid driver’s license
• High School Diploma or equivalent
• Three (3) years’ experience in marketing, media relations, advertising or a related field.