External facing; Senior Vice President, Social Content and Engagement Strategist

Senior Vice President Of Social

Publicis Groupe's Constellation team is seeking a Senior Vice President of Social with deep expertise in driving growth across US and Global clients.

As the key social leader working across the client and Constellation teams, the SVP Social will live at the intersection of media, creative, analytics and content, creating and driving the breakthrough social strategies that drive brand engagement and deliver real business results.

Ideal candidates bring experience in Telco, Consumer Electronics or Retail, and excel at helping brands connect with customers through all aspects of social, including deep expertise in Organic Social, Media/Paid Social, Influencer and Creator, Social Measurement, Social Commerce and Social Operations, across the entire customer lifecycle.

As SVP Social, you'll be the go-to working with several teams across a large integrated account with multiple sub-brands and work streams. You'll be expected to drive integrated social campaign strategies and operations, and proactively identify organic growth opportunities across social while shaping thought leadership for the client and Constellation as an agency.

Acting as a trusted advisor to senior executives, the role demands proven experience around articulating "big picture" social strategy, using proprietary audience data to inform go to market plans, integrating paid social with influencer/creator, and connecting social back to sales.

Candidates must be committed to working onsite in New York, NY or Plano, TX.

Strategic Social Program Development & Execution

• Develop and own the overarching social strategy for the client across US and Global markets, spanning Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social Operations
• Help drive connection especially between Paid Social and Influencer programs and teams, with a focus on lower funnel consideration and sales
• Lead the creation of integrated social campaign frameworks that ladder up to brand and business objectives, ensuring consistency across multiple sub-brands and work streams
• Translate brand positioning and audience insights into compelling, channel-native social programs that drive awareness, consideration, and conversion across the full customer lifecycle
• Stay ahead of emerging platforms, formats, and cultural trends, proactively recommending innovation opportunities to keep Samsung at the forefront of social

Client Leadership & Executive Collaboration

• Serve as the primary senior point of contact for the client's social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholders
• Communicate complex social strategies and performance narratives clearly and persuasively to senior executives, translating data into business impact
• Partner with clients to align social investment priorities with broader marketing and business goals, facilitating executive-level planning sessions and QBRs
• Navigate matrixed client organizations with confidence, driving alignment across sub-brands, local/regional markets, and global teams

Data-Driven Consumer & Market Insights

• Leverage proprietary audience data, social listening tools, and first-party signals to inform go-to-market strategies and audience targeting approaches
• Direct ongoing consumer research and social trend analysis to identify audience behavior shifts, competitive white space, and cultural moments relevant to Samsung
• Champion the use of data to personalize content and messaging strategies across social platforms and audience segments
• Synthesize insights across paid, organic, and influencer channels to build a unified understanding of the client's consumer journey on social

Performance, Optimization & Experimentation

• Establish clear KPIs and measurement frameworks that connect social activity to business outcomes including sales, share, and brand equity
• Oversee a continuous test-and-learn agenda across creative, targeting, bidding, and content formats to improve performance and efficiency over time
• Partner with analytics and data science teams to develop attribution models that accurately capture social's contribution across the funnel
• Present regular performance reviews and optimization recommendations to clients, proactively flagging risks and identifying opportunities

Cross-Functional Leadership & Collaboration

• Collaborate closely with creative, strategy, media, CRM, and innovation teams to ensure social is fully integrated into broader campaign and channel planning
• Lead alignment between paid social and influencer/creator programs, ensuring cohesive storytelling and efficient use of content across distribution channels
• Work with global and regional teams to adapt social strategies for local markets while maintaining brand consistency and strategic coherence
• Partner with platform teams (Meta, Tik Tok, You Tube, Snap, Reddit, Pinterest, etc.) and external vendors to access betas, negotiate partnerships, and unlock new capabilities for Samsung

Team…