Consumer Lifecycle Marketing Manager

Job Title

Consumer Lifecycle Marketing Manager

The Consumer Lifecycle Marketing will drive Customer Lifetime Value (CLV) by crafting acquisition, onboarding, cross‑inform, activation, engagement and win‑back strategies. Integrated strategies drive deposit, loan, and product growth across the enterprise through data‑driven strategies and campaigns, aligning business lines and elevating the Spend Life Wisely (SLW) message, strengthening customer trust, deepening relationships, and delivering measurable results while ensuring marketing investments are optimized and budgets are effectively managed.

The goal is to produce measurable, full‑funnel results by engaging the right person with the right offer, in the right channel, at the right time. In addition to CLV, Customer Acquisition Cost (CAC) and Return on Marketing Investment (ROMI) are key metrics this leader optimizes. The role involves strategy and execution: partnering with line‑of‑business leaders, community bank leadership, and department leaders to identify growth opportunities, develop high‑propensity targets, craft offers, and launch campaigns while managing projects, obtaining compliance approval, informing stakeholders, and measuring results.

The role fosters valuable partnerships with community banks, retail and product organizations to engage customers throughout their journey with the mission to “meet the customers where they are.”

• Retail:
  Lead the team that develops and implements strategies to drive retail deposit and loan growth through acquisition, activation and cross‑inform campaigns. Engage the customer through the entire lifecycle from awareness through conversion and into up‑sell. Equip bankers with tools and insights to better serve customers and position the bank as their trusted financial partner.
• Community Banks:
  Support the growth of community banks by driving deposit and loan expansion, reinforcing trust in the brand among external customers and internal partners. Develop region‑specific strategies tailored to local market needs and target audiences. Partner with community bank marketing teams to establish clear processes, performance metrics, and strategic guidance ensuring consistency, alignment with our SLW message, and delivery of impactful resources.
• Supervision:
  Manage a team of four direct reports focused on community bank event support, sponsor ships, and local special offers.
  • Community Bank & SLW Event Coordination:
    Manage event strategies, marketing requests, and in‑person channel experience, including print, lobby, and frontline marketing assets.
  • Design:
    Oversee the design and creative function to maintain brand consistency and deliver graphics and visual assets for campaigns, leadership, and business units.
  • Compliance:
    Serve as the First Line of Defense for compliance, reviewing advertising and campaign materials.
  • Brand
    
    Experience:
    
    Lead digital engagement strategies across social media and community channels, driving participation and brand adoption through event‑driven campaigns.

Exemplary multi‑channel lifecycle campaign strategy, operational excellence, and leadership. Deep collaboration with Retail Operations, Product Management, and Analytics to drive measurable outcomes. Proficiency in data‑driven marketing best practices, customer journeys, and building high‑performance teams.

• Proactively engage product and community bank partners to identify opportunities to grow customer acquisition, product adoption and penetration within targeted segments.
• Oversee the team that supports local Community Bank events and sponsor ships, managing in‑branch material inventory and monitoring use patterns, current campaign schedules, and feedback.
• Research market dynamics—including market share—and competitor strengths, positioning, and activities.
• Collaborate with data and analytics to identify segments likely to bring additional revenue.
• Research micro‑journeys the target segments take to explore, consider, purchase, and adopt new products.
• Create offer, channel, cadence, and messaging strategies that accelerate target segments through their micro‑journeys,…