Copywriter

Coldwater Technology is seeking a Copywriter in the enterprise software industry. This is a full-time contract-to-hire opportunity in Plano, Texas. As a copywriter you will work independently as well as in a team and will be responsible for writing creative copy for direct marketing campaigns targeting small to medium sized businesses and existing customers. You will report directly to the Creative Director.

• Develop and deliver copy requests, including marketing campaigns, emails, banner ads, website assets, video scripts, and more across multiple categories and services including social media
• Conceptualize and write engaging content for creative initiatives, campaigns, and projects
• Collaborate with the Creative Director to align print, web and video marketing messaging
• Contribute to the development of the content strategy for product training & marketing copy.
• Coordinate, complete, and oversee job-related activities and assignments
• Maintain Coldwater Technology's content guidelines and style guides

• Stay proficient with corporate proprietary software program (training provided)
• Researches and writes content for marketing campaign based on completed consultation or industry best practices
• Communicates with the Creative Director to ensure that the developed content meets company's expectations
• Understands basic print design vocabulary to give designer proper instruction for marketing campaign
• Stays abreast of best practices and techniques to continually develop fresh and creative content.
• Proofread all copy contained on company software products, websites and print assets (creative)
• Check for proofing errors (correct grammar and spelling)
• Check that the design requirements were met and that required graphic specs are maintained
• Monitor urgent copy changes for graphics and coordinate change turnaround times with graphic designers
• Stay up to date on changing design requirements and work processes
• Have the ability to meet tight deadlines and multitask many projects simultaneously
• Be proactive, fun and hardworking with a positive outlook
• Be able to embrace collaboration, change, and creativity

• Experience copywriting for online brand initiatives
• Experience copywriting in an online creative, software or related digital field
• Experience developing copy concepts in a retail or marketing environment
• Experience copywriting in a retail environment
• Experience working for or with creative agencies