Geo Specialist

Job Title

Geo Specialist

Plano, TX 75024

5+ Months (Temp to hire)

We are seeking a Generative Engine Optimization (GEO) Specialist to drive client visibility in AI-generated search responses across platforms including ChatGPT, Copilot, Gemini, and Perplexity. This role sits at the intersection of content, technical SEO, and community — executing the near‑term activation work that will move client’s AI citation share while the broader programme scales, ensuring the brand is accurately represented, discoverable, and authoritative across AI‑generated responses.

This is a hands‑on execution role. The ideal candidate is comfortable working in Contentful CMS, understands how LLMs select and cite content, can engage authentically in online communities, and can manage short‑form social content.

• Execute GEO content improvements in Contentful CMS — restructuring PDPs, adding AI‑optimized FAQs, converting table‑based content to crawlable HTML, and ensuring content freshness (AI engines heavily favour content less than 90 days old).
• Implement and QA schema markup (FAQPage, How To, Video Object, Collection Page) directly in Contentful — ensuring schema is rendered in‑page and visible to AI crawlers, not injected via tag managers.
• Optimize page structure for AI comprehension: metadata, heading hierarchy, internal linking, entity coverage, and topic clustering.
• Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search.
• Monitor client AI citation share and brand presence using Brandlight and comparable tools; translate findings into prioritized content actions, continuously refining strategies as AI search behaviour and best practices evolve.
• Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight; report on visibility trends across categories.
• Stay current with the evolving landscape of AI search algorithms, LLM behaviour, and search trends.

• Manage Reddit participation across relevant communities — authentic engagement, answering product questions, and identifying threads where client content can add value.
• Manage low‑risk community management across other channels while the permanent Social headcount ramps in 1H27.
• Create and publish Tik Tok content aligned to GEO priorities — short‑form to support brand presence, long‑form for AI citation value.
• Support outreach to high‑citation third‑party publishers (e.g., best‑of lists, editorial roundups) where client has citation gaps — coordinating briefs, product information, and follow‑up.

• Identify You Tube content gaps based on AI citation data and brief or produce content that matches high‑citation formats: ranked/best‑of, product explainers, how‑to long‑form.
• Optimize video titles, descriptions, chapters, and transcripts for AI discoverability — AI engines index transcripts, not view counts.

• 3+ years of experience in SEO, digital marketing, or a related role.
• Hands‑on experience with Contentful CMS (or equivalent headless CMS).
• Strong understanding of on‑page and technical SEO: schema markup, HTML structure, metadata, internal linking.
• Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4).
• Familiarity with how LLMs surface and cite content — GEO, AEO, or AI visibility experience a strong plus.
• Demonstrated experience in online community management, including Reddit.
• Comfortable creating short‑form social content;
  Tik Tok experience preferred.
• Strong written and verbal communication skills, with a track record of driving cross‑functional alignment without direct authority.
• Strong analytical and problem‑solving skills.

• SEO & GEO strategy and execution.
• Content optimization for LLM citation (structure, freshness, entity coverage).
• Contentful CMS — hands‑on content creation and management.
• HTML and technical SEO.
• Schema markup and structured data.
• Reddit community management and social engagement.
• Tik Tok content creation.
• You Tube content strategy and transcript/metadata optimization.
• Third‑party editorial outreach and coordination.
• AI brand monitoring (Brandlight or equivalent).
• Data analysis and performance tracking.
• Cross‑functional collaboration.
• Adaptability in a fast‑evolving AI landscape.