Sr. Marketing Manager, Single Family - Western Region

Sr. Marketing Manager, Single Family - Western Region

Job Category
:
Marketing/Sales

Requisition Number
: SRMAR
001254

Locations:
Showing 1 location

SLC Texas Regional Office
Plano, TX 75024, USA

• Pay or shift range: $105,000 USD to $120,000 USD

Why Southern Land?

Our full-service company is comprised of planning, architecture, design, construction, marketing, and resident experience professionals—all in-house and working together every day to envision and create uniquely beautiful places.

Position Summary

Southern Land Company, a national real estate development and construction firm headquartered in Nashville, TN, is seeking a full-time Sr. Marketing Manager, Single Family - Western Region who has a proven track record of creating and executing marketing strategies, programs & tactics in the Single Family Residential Real Estate/Homebuilding Industry.

The Sr. Manager, Marketing, Single Family – Western Region supports the development and execution of marketing strategies across Southern Land Company’s single-family portfolio, with a focus on Denver, Colorado or Dallas, Texas, and key growth communities. The salary range for this position is $105,000 to $120,000, depending on experience.

The Senior Marketing Manager, Single Family – Western Region position is responsible for managing and executing various marketing projects, sales support services, and community events across our portfolio of Single Family communities in Colorado and Texas. This position reports to the Director of Marketing, Single Family – Western Region, and collaborates daily with the Marketing, Sales, Development, and Community Lifestyle teams.

• Serve as the primary marketing contact for our Single Family communities in Colorado and Texas.
• Serve as the liaison between builders, sales teams, agency partners, and vendors.
• Support sales teams with marketing needs, promotions, lead generation efforts, and community initiatives including events and sponsor ships.
• Manage marketing calendar to ensure all marketing efforts across print, digital, social, email, and out-of-home are executed on time.
• Work with the graphic design team and agency teams on creative execution for each marketing effort.
• Manage marketing projects within the project management system and ensure deliverables are completed on schedule.
• Manage community website, inventory, content updates, blog, social media channels, and marketing collateral.
• Support builder marketing initiatives and community-wide promotional efforts.
• Maintain community and Southern Land Company brand standards across all marketing efforts, social media channels, events, and customer touchpoints.
• Manage ongoing deadlines and deliverables.
• Execute monthly marketing initiatives and promotional campaigns across print, digital, social, email, and out-of-home.
• Manage community social media channels and execute daily engagement efforts across Instagram, Facebook, and Linked In.
• Prepare and distribute weekly sales and traffic reports.
• Manage broker outreach and broker events.
• Connect with sales teams following weekly reporting to gather insights on traffic trends, buyer feedback, inventory needs, and upcoming opportunities.
• Lead local marketing outreach and local area events.
• Handle copywriting and post blog content on community websites weekly.
• Update collateral - brochures, flyers, maps, signage, and other marketing materials as needed.
• Handle printing and distribution of marketing collateral to the sales office.
• Coordinate community open houses weekly.
• Manage 3D tours and virtual staging for all available inventory.
• Manage available inventory on community website daily and update as needed.
• Coordinate email creative needs with the design team and send eblasts weekly and enewsletters monthly via Hub Spot.
• Compile all content for quarterly lifestyle guides and work with design team to execute.
• Manage all email marketing campaigns, including community inventory promotions, event communications, and builder marketing initiatives.
• Collaborate with the Community Lifestyle teams on recurring resident events to drive traffic and engagement within the community.
• Manage planning and communication efforts for all…