Senior Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX.

Senior Marketing Manager

The Senior Marketing Manager, reporting to the Head of Marketing, is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around the company’s Masterbrand and year-round key sales drive periods.

• Manage campaign strategy to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives
• Align US requests with GMO team (product, timeline, creative).
• Align with LOBs (X-Category teams) on featured products and promotions.
• Align with channel teams (CRM, Performance Marketing, Organic Social, Communications) to implement campaign in their areas.
• Work with in-house design team and partner agency to finalize localized toolkits.
• Prepare and present content and analyses for recurring cross-functional meetings that drive actionable decision-making and recommendations for the organization.
• Manage and communicate annual Brand Calendar.
• Hold bi-weekly meetings with team (Channel, XLOB, Ecom, etc). to provide updates on corporate marketing/website activities.
• Work with website CX/UX team to execute campaigns throughout the year.
• Report and optimize for each campaign in real-time incl. daily reporting, optimization decisions, escalation of issues for quick resolution on brand campaigns.
• Coordinate brand campaigns and available promotions with the ecommerce team.
• Partnerships.
• Work with external partners to execute client programs.
• Execute all aspects of the partnership opportunities based on partner contracts.
• Coordinate creative executions for LOBs to implement on advertising opportunities (for eg: in stadiums).

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 8+ years of Marketing + Project Management experience.
• Ability to work independently and manage multiple priorities effectively.
• Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe.
• Excellent written and verbal communication skills.

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Expert ability to work independently and manage one’s time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!