Associate Director, Paid Search & Feed Strategy

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

The Paid Search & Feed Strategy Manager is responsible for driving performance across Shopping, Performance Max, and feed-based media campaigns while serving as the primary liaison between Paid Search, Feed Management, eCommerce, SEO, Analytics, and Structured Data teams.

This role combines traditional paid search expertise with deep knowledge of product feeds, merchant platforms, structured data, catalog optimization, and SKU-level performance management to maximize product visibility, efficiency, and revenue across Google, Microsoft, retail media, social commerce, and emerging AI-powered shopping experiences.

• Own strategy, execution, and optimization of Google Shopping, Performance Max, Microsoft Shopping, feed-based Demand Gen, and dynamic remarketing programs.
• Manage campaign structure, bidding strategy, audience segmentation, budget allocation, pacing, and forecasting.
• Develop testing roadmaps focused on revenue growth, ROAS, profit, SKU coverage, and customer acquisition.
• Translate business priorities into campaign architecture, including priority SKU groups, launch readiness, and promotional support.

• Partner with Feedonomics or internal feed teams to maintain feed health, data integrity, and platform eligibility.
• Audit and optimize product attributes, titles, descriptions, images, GTINs, availability, pricing, custom labels, promotions, and shipping information.
• Monitor feed diagnostics and resolve Merchant Center errors, warnings, disapprovals, and product-level coverage gaps.
• Build feed segmentation and custom-label frameworks to support campaign structure, bidding logic, priority products, margin tiers, inventory status, and business objectives.

• Partner with SEO, eCommerce, and web development teams to support accurate product, offer, review, availability, and pricing schema.
• Translate structured data and platform requirements into clear recommendations for engineering, site operations, or feed teams.
• Coordinate initiatives that improve product eligibility and visibility across Google, Microsoft, and broader commerce ecosystems.
• Support troubleshooting across site data, feed outputs, Merchant Center, and media platform ingestion.

• Serve as platform expert for Google Merchant Center, Microsoft Merchant Center, supplemental feeds, Merchant Center rules, automated feed solutions, and shopping feed workflows.
• Manage new product launches, product approvals, SKU readiness, promotional overlays, and issue escalation processes.
• Collaborate with commerce teams on data architecture, feed governance, product categorization, and catalog hygiene.
• Identify opportunities to improve feed quality, coverage, campaign readiness, and speed to market for priority launches.

• Act as the bridge between Paid Search, Feed Operations, eCommerce, SEO,…