Campaign Strategy and Marketing Communications Manager

Responsibilities

• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources.
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against.
• Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
• Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards.
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels.
• Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
• Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
• Provide strategic direction and prioritization for campaign calendars, while leads maintain day‑to‑day editorial and promotional calendars within their functions.
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution.
• Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
• Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing.
• Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
• Communicate performance and recommendations in clear, executive‑ready updates.
• Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
• Coach team members on campaign strategy, content best practices, and performance‑driven decision making.
• Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement.

• Bachelor’s or Master’s degree in Marketing or Business
• 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes
• Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches
• Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration
• 3–5 years of people management experience , including direct management of individual contributors or managers
• Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations
• Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives.