Marketing Manager

• Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH
  - Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, S.com revenue and traffic against ROAS goals.
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance
• Responsible for forecasting projected revenue, traffic and spending by channel
• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
• Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division
• Partner with HQ marketing teams to ensure that global best practices are being followed and execute strategic projects and ad hoc campaigns
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions
• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs
• Ensure our product feed for PLA and coordination/management with agencies are continuously up to date.
• Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement
• Reconcile all planned and actual deliveries and associated invoices for accuracy
• Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.
• Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio
• Continuously test new creative, offers, ad formats, landing pages within existing programs

Payrate: $57.00- $57.00/hr.

• Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH
  - Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, S.com revenue and traffic against ROAS goals.
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance
• Responsible for forecasting projected revenue, traffic and spending by channel
• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
• Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division
• Partner with HQ marketing teams to ensure that global best practices are being followed and execute strategic projects and ad hoc campaigns
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions
• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs
• Ensure our product feed for PLA and coordination/management with agencies are continuously up to date.
• Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement
• Reconcile all planned and actual deliveries and associated invoices for accuracy
• Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.
• Explore & prioritize new ad tech…